Tag Archives: DFF

Guest Blog: An update from our friends at Diamond Friends Forever @DFF_DiaMu

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Senna Theuwissen (25) youngster of Diamond Friends Forever, University Degree in Fine Arts and studying Social Work, specialization in Art and Culture Mediation. 

An addition to the posts from Nathalie, Brent and Claudia to keep you updated about our experiences and progress realizing the Pop-Up Diamond Museum.

In less than a few days the museum will open the doors to the public. We are finishing the last details but also making a new start by building up our ideas and letting them get to life. A lot still has to be done, but bit by bit it is taking shape. The vernissage is Tuesday the 2nd of July and the museum will be officially open on Wednesday the 3rd of July. I am looking forward to the weekend before the grand opening because we all will come back together to help Nathalie and Brent with all kinds of things that still have to be done. After weeks of separation because of work or exams we will be reunited.

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Diamond Friends Forever Guest blog June 17th @DFF_DiaMu

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By Claudia Demaeght (youngster of DFF)

As mentioned in the last blog of Nathalie and Brent I, as a member of the group communication, will elaborate on the subject of social media.

2013-05-18 12.45.59To introduce the project and make our target group enthusiastic to visit our museum, the group communication received a budget. The budget wasn’t very large, but that was rather a challenge than a threat to us. One of the cheapest ways to communicate these days is through social media and because youngsters are very present on the social media, this was one of the main elements of our communication plan.

We divided our plan into 4 subgroups, namely: online communication, guerilla marketing, offline communication and press. I will tell you a bit more about these parts that integrate social media.

communicatie 2In our group, Justin, Jacob and I discussed al lot on the subject of social media. Eventually we confined ourselves to the 2 most popular among youngsters: Facebook and Twitter. We thought this was the most efficient way to reach our target audience. Brent and Nathalie made a Facebook-account for DFF at the beginning of the project, and with more than 250 likes this was already a good medium to reach a lot of people. We want to use Facebook for both information and fun.  You will find information like where, when, who and why but also pictures and crazy facts about diamonds bearing in mind the ‘ like and share principle ‘. We want to make sure that people like our page and share things they like with their friends. Starting from the launch of our guerilla marketing campaign we want to use our campaign image as cover image on the page. That way the campaign image will be well-known by our visitors.

89b0f2541b87432d4806e2017bfabde9Twitter was the second social networking site we decided to use. We use Twitter to reach more international audience. Therefore we deliberately communicate in English. Because you are restricted to 140 characters we will use it to post short informational messages but also short fun facts about diamonds. Other social media we thought about to use were Instagram, Pinterest and Tumblr. In Belgium our target audience is not as present on these social media as in America and the UK so we decided to just focus on Facebook and Twitter.

Facebook and Twitter are not the best channels to tell the whole DFF-story, that’s why a WordPress website is being created right now. My co-worker Justin is a handyman when it comes to graphic design so I am already curious to see the result!

fashionableBecause we were encouraged by Nathalie and Brent to think outside the box we wanted to create something fun and unexpected for the guerilla action, something that people will talk about. The winning idea was to distribute a lot of saddle covers for bicycles on places that youngsters and tourist will visit during the period before and during the launch of the museum. Kind of a saddle cover raid! On these covers the DFF-website will be mentioned and here the visitors can participate in a contest to win a real diamond!

The DFF-Facebook and Twitter page will also be present on all the offline media like on beer mats, posters, postcards, flyers and on trams. I hope by the launch of the museum we have a lot of ‘likes’ and ‘followers’… and that our efforts will be rewarded!

You can still visit us on Facebook (DFFDiamondFriendsForever) ,Twitter (DFF_DiaMu) and soon on www.diamondfriedsforever.be!

Diamond Friends Forever Guest Blog: third follow-up @DFF_DiaMu

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by Nathalie Brejaart & Brent Blockx

I2013-04-02 13.23.03t’s been three weeks since our last blog and there’s a lot going on right now.

In March we submerged our DFF youngsters in the world of Diamonds. They visited the Diamond museum in Grobbendonk and we took them on an exclusive tour through the ‘Diamond Square Mile’. So it can be said that the youngsters now have a lot of impressions and theoretical input.

Because we want to bring participatory tools into our museum we did some inspiration visits with the DFF’ers.

2013-04-02 14.11.41The first long trip was to Eindhoven where we visited the Van Abbemuseum, a contemporary art museum. On their website, they make it appear as if they’re a ‘curious museum’ and they want to convey this to their visitors. Therefore, we went out! Unfortunately, we found little curious elements in the exhibits on display. We learned later on that the curious (participatory) elements vary strongly from exhibit to exhibit.

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Diamond Friends Forever Guest Blog: second follow-up @DFF_DiaMu

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by Brent Blockx and Nathalie Brejaart

DFF-logoLast time we elaborated on the matter of selecting our youngsters. Our DFF-crew has been selected and now we’re submerging them in the world of diamonds. We took them to the Diamondmuseum of Grobbendonk. That museum displays a lot of materials that are used in the process of cutting and preparing diamond. There are a lot of personal stories to be found in the museum as well. The museum really shows the impact of the diamond industry in the province of Antwerp (diamond wasn’t only a big industry in the city of Antwerp, but in the province as well).

Next week we’ll take them on a tour through the “Diamond Square Mile”. That’s a neighbourhood of just one square mile (obviously), but it can be considered as the epicentre of the global diamond industry. There are a ton of companies, institutions and jewellers situated in that area, all occupied with just one thing: diamonds. Normally it’s pretty difficult to get an inside view of those companies if your not an initiate. So, that we’ll be an interesting experience for the DFF-crew.

With the input they got at Grobbendonk and the Diamond Square Mile we’ll start the difficult process of deciding on which story/stories to tell in the pop-upmuseum. More on that process in the following blogposts.

Besides the input we’re giving the youngsters, we were working on securing a location for the pop-upmuseum. As you can image, a very important task indeed! The location had to meet a few criteria: easy accessible, located in the town centre, spacious enough to display everything, the possibility to add things to walls, ceilings,… and off course safe enough to display valuable museumartifacts. You would think that it would be easy to find such a place in a big city as Antwerp, at least that’s what we thought. How wrong we were! It turned out to be a pretty difficult task, but we can now say: we found the perfect location! And the location is… KAVKA.

logo_kavka_cmykkopieKavka is an organisation that exploits a big infrastructure (an old schoolbuilding) that youngsters can use/rent to organize parties, courses, small events,… They are open to all sorts of initiatives. During summer there is a lot less on their calendar, so the coming of the pop-upmuseum is an ideal opportunity for them to fill up a quite period in their working. In Antwerp, Kavka is well known among youngsters, so that’s a big plus as well. The location definitely meets our demands (provided we change a few small things) and Kavka is very excited, as are we! We’re pretty confident that this collaboration will work out great.

The selection of the location was one of the elements of the project that the youngsters didn’t have a say in. The main reasons for this choice were that we started the search for a location before we had selected the youngsters of the DFF-team, due to limited time. Besides that, the location had to meet certain demands, as mentioned earlier, concerning safety and accessibility. This was something we ourselves, Nathalie and me, were limited by as well. The safety-coordinator of the province had to screen and investigate every location. When you’re working with diamonds, you just can’t take any chances. Eventually the decision was made by Nathalie and me, our mentors from AmuseeVous and the Diamondmuseum and the safety-coordinator. We went over the different possible locations and based the decision on different pro’s and con’s concerning every location. Eventually, Kavka came out on top.

For now we’ll continue preparing our youngsters and preparing ourselves for the tasks still ahead of us. And you can still follow us on Facebook and Twitter. Next time we’ll elaborate on the subject of social media a bit more as well. How and why we use it and if it helps our project.

Feel free to ask questions or share your ideas on the project! We would love to hear them!

 

 

Diamond Friends Forever Guest Blog: first follow-up @DFF_DiaMu

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DFF-logoby Brent Blockx and Nathalie Brejaart

In our first blog we introduced the DFF-project. A lot of elements were unclear then and are still now. But! Last weekend we had our first meeting with the coregroup of DFF. But let’s not get ahead of ourselves. How on earth did we gather these youngsters?

We’re currently in our fifth week of our internship. Our primairy goal when we started was launching the call for youngsters to participate in the DFF-project. AmuseeVous already launched the call the week before, using there normal channels (facebook, mailing,…). Nathalie and me set out to reach a wider audience. Therefore we contacted a lot of organizations and schools. The organizations varied from art- or culture organizations to organizations working with youngsters in troubled situations. The schools were mainly the colleges from Antwerp and the university. We also contacted a few high schools trying to reach youngsters studying something that has nothing to do with culture or art. Continue reading →