This is the time of the year when my tweets tend to shift from museums and miscellaneous to literary (and miscellaneous) as the Frankfurt Book Fair is one of THE literary events that most of my literary friends are either going to or part of. Publishers, authors, agents all seem to flog to Germany for this International event. At the same time, there are a lot of literary festivals this time of the year (such as the brilliant Cheltenham Festivals which those who can’t get to Germany prefer to attend.
I love books. I love reading, I love going to libraries and book stores and searching new books I didn’t know existed. I love the feeling of leaping into a book – becoming a bystander in the scenes that I’m reading. Charlotte and I are fortunate to sometimes receive books from publishers to review which has spurred her love of reading even further. And recently, I even received an acknowledgement in L.A. Weatherly sequel Angel Fire. [Thank you!]
And I must admit, I’m a traditionalist – although I have Kindle and iPad, I prefer to hold a book and feel the pages as they turn. There are a few interesting debates on whether e-readers will eliminate tradition books but most in the industry as agreed it’s not an either or: those with e-reader continue to read/purchase traditional book.
However, it seems regardless of what industry you’re involved in; digital seems to be the forefront topic. According to Publishers Weekly – this years Frankfurt Book Fair main theme will be dealing with e-books and different e-readers and FutreBook.net has this article which talks about discussion on how to handle pricing will be raised. This is a topic I follow closely mainly via @futurebook – why? Because although it’s a different industry from museums, it is essentially the same common goal: How to engage with your audience.
Another common issue seems to be how to convince ‘management’ that investment into social commerce is worthwhile (great article by Matt Bradbeer Social Commerce and Multi-Channel Publishing). While it doesn’t make the job any easier, somehow knowing its cross-sector lessens the sting.
I personally have always felt the publishing industry ‘got’ social media, probably more so then any industry I follow via social media. They provide competition related to books, events, and cake. They discuss topics but they also listen. Perhaps it’s just the companies I follow.
The publishing industry engage with their audience, others in the industries and anyone else that wants to join in. There seems to be a respect between authors, publishers, admin staff and everyone in between Even interns are encouraged to create a social media accounts and get involved. This ‘trusting your employees’ which was mentioned by Jim Richardson at MuseumNext seems to be true.
Some prime examples:
It’ll be interesting to see how the digital topics pan out in Frankfurt and over the coming weeks. I’m sure this is a debate that is not going to be figured out overnight. On the positive side – at least people are talking about it.
What’s your opinion?