#AskACurator : Why Museums Should Take Part on Sept 19th2
Still hesitating? Asking yourselves why and how? As a community manager, a head of the educational team, or simply as the member of an (obviously) great museum’s staff, there are plenty of reasons to take part in Ask a Curator on September 19th.
Claire Séguret, deputy manager of the Communication Department at Musée de Cluny (French national museum of Middle Ages), is giving you three.
1- A great way to start on Twitter
At the end of August 2010, after seeing the ad on Facebook, I suggested to the director of Musée de Cluny to get on board. I thought it was a good way to start being a wee bit more ”digital”. Until then, we just had no time, and let’s face it, we were kind of afraid of these networks. The operation seemed as a good way to try.
“I’ll delete the account afterwards, if it’s too time consuming or if we get trolls.”
Signing up for Twitter isn’t that hard, but Ask a curator gives you a great opportunity to quickly exchange with a great range of people, which you can’t normally do in the very beginning of your life on the network and can be frustrating. So even if you’re just starting, you’ll get in touch with a bigger amount of followers, and probably gain more in the process. It will give you a platform and a visibility you wouldn’t probably have that fast.
2- Getting people in your institution involved.
Emulation can be the key to engage and create interest from your staff. If one person gets involved, the others will follow on the next digital projects. Especially if they get curiosity and compliments on their work, which, let’s admit it, is huge and not always the most glamorous. And you’ll be surprised to see how some personalities can reveal themselves from behind the screen.
For this second edition, I chose to let the members of the scientific team volunteer. I just explained how this would work and that I would be around all day long. If none of your curators are available at that time, why not ask the chief librarian, the curator’s assistant or even better, the director him/herself (in most of the museums, they are curators too)? As soon as the person is passionate about her work and knows the collection and the museum well, it will work.
Oh, and remember to tweet a quick bio before the 19th, to introduce your curator to the Twitter world.
3. Knowing what your audience wants to know.
As museum’s professionals, we’re convinced we know what should be said about our collections.
The problem is we often have, as we say in French, “ la tête dans le guidon” (literally “the head in the handlebar”
Basically, it’s always really hard to take the time and the critical distance to think about what people wants to know about us.
Ask a curator will bring lots of surprising questions, from very candid ones to hyper specialized. What I remember from the first edition is the followers being very curious about what happened behind the scene/screen. Not only the impressive things but also the not-so-shiny yet important aspects of a curatorial activity:
- -working on archives
- -doing the administrative paperwork
- -politely answering to people selling their (either funny or ugly or nice) grandma’s collection, etc.
Some of the questions were down to earth:
- what did people eat in the middle ages?
Some were poetic:
- If you had a time machine, what would you want to have that you miss now to work better?
Anyhow, this will help you to learn what your audience is eager to know about your museum, what are the stereotypes on a period/type of work. This could be a great help if you’re thinking about creating a website, an app, or just tweeting.
And most of all, it will shows your museum as an agora, as a space where professionals engage with their audience and interact with them.
I hope I gave you enough reasons to knock on your director’s door tomorrow, and to get involved in Ask a Curator!
Tags: Art Gallery, Ask A Curator, AskACurator, International, museums
Ask A Curator is September 19th. Please email firstname.lastname@example.org or Tweet to let us know you’re venue wants to take part!
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[…] #Askacurator : pourquoi les musées devraient twitter le 19 septembre Posted on 10 septembre 2012 by Claire Séguret Read the english version of this post on Marlene Dixon’s (@mardixon) blog : #AskACurator : Why Museums Should Take Part on Sept 19th […]
[…] you’re not convinced yet, have a look at this interview of Claire Séguret, communications manager at museum of Middle Ages in Paris, by Marlene Dixon. It’s worth […]