Last August 2011, I ran a simple survey called Does Social media work for Cultural Sector. At the time, I had no idea that Cultural 24 was working on their large scale research Let’s Get Real. Nor did I know what difference it was going to make (if any).
The results were intriguing and I mentioned I might run it again in a year. Fast forward a year and a kind reminder by Ann that it was again time for the survey.
RT @ann_les: @MarDixon, hi! Have you carried out the same survey (http://www.mardixon.com/wordpress/2011/08/does-social-media-work-for-cultural-sector-survey/) this year?
Although I recognize that much has changed in the past year, I decided to leave all the questions the same as 2011. I *really* want to ask more prying questions but realize that would skew results if we are to honestly compare the data from 2011 to 2012.
Please share this survey with everyone.