@MarDixon Passionate about culture. Champion for the next generation of Cultural visitors. Defender of Libraries. Digital, Wearable Tech Enthusiast. Sharing knowledge. Troublemaker and/or advocate, depending on what you need.
  • #MuseumWeek is BACK and it’s Bigger & Better

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    February 4th, 2015mardixonCulture, International

    mw2015#MuseumWeek is Back!

    SIGN UP FORM IS HERE

    Mark your calendars as the week of March 23rd is the return of the very popular #MuseumWeek!  Last year, #MuseumWeek gave Twitter users special access to more than 630 European museums and galleries. For those that missed it, here is are two write ups from last year:

    I’m happy to announce that the dates (March 23-29) and themes for #MuseumWeek 2015 has just been announced on Twitter.


    This year, we (a great team including my partner in crime Benjamin Benita) created a combination of hashtags that we hope will be diverse enough for everyone to get involved. This isn’t just about museums – visitors and the public have a role in this campaign also!

    Each day there will be another hashtag and theme but everyday we’d like you to use #MuseumWeek (#MuseumWeek +DailyHashtag -see table below). During sign up we’re asking museums to categorize themselves – this isn’t about data mining – this is for you to take the time to look those who signed up and find museums that might have similar collection and start a dialogue.

    FAQ (Frequently Asked Questions)

    If you have any questions, please tweet @Museumweek or @MarDixon and we’ll try to answer online to encourage those that might be wondering the same thing. 

    Do I have to take part in everyday
    Of course not! But do try to encourage your visitors and followers to take part. ​ ​We tried to create a balance of museum-led and audience/visitor led to lighten the load. ​

    How do I let my visitors know
    ​We’re suggesting you put notices up in house and also on your website (and of course Twitter). ​

    How do I deal with the timezone issue
    We’re suggesting you decide on the time that works best for you. If you can only designate 11-2 each day, then explain that to your followers.

    Should I use both hashtags in every Tweet?
    ​Yes please – but if you can only fit one, make it #MuseumWeek if possible.

    What if our museum is closed/being renovated?
    You can still take part and encourage your followers to be creative with the hashtags.

    This seems like a lot of work – we don’t have the staff for this.
    This is completely flexible. We don’t want this to be a burden – this is fun! Just put in what you can.

    ​Before #MuseumWeek, engage with other museums on the list. This could be like-minded museums or maybe a museum from another country you’d like to collaborate with!

    My Top Tips:

    • GET INVOLVED – jump into conversations even if they are not directed to you.
    • DON’T MARKET – this is a week to highlight the great outreach and collection of museums. Don’t use it for marketing.
    • BE SOCIAL – Have a bit of fun with the hashtags.
    • ASK QUESTIONS – As a museum, be the leader in asking other museums questions. There is always room to learn.
    • HAVE FUN – don’t be overwhelmed with the hashtags – just enjoy it and use it as a chance to engage with new international audiences.
    couverturesTwitterSecrets

    Monday
    #secretsMW
    Slogan: ”Go behind the scenes and discover surprising and exclusive contents about the hidden face and stories of our institution.”

    Tues#souvenirsMWSlogan: “Museums and visitors share your souvenirs! From past visits to modern, share your treasures from those lovely museums shops.”Examples : Badges, pencils and stickers are always good but what else is collected by visitors? Have you started a collection from visiting museums?

    Tuesday
    #souvenirsMW
    Slogan: “Museums and visitors share your souvenirs! From past visits to modern, share your treasures from those lovely museums shops.
    ”Examples : Badges, pencils and stickers are always good but what else is collected by visitors? Have you started a collection from visiting museums?

    Wed#architectureMWSlogan: “Discover our institution through the history, the beauty and the originality of its construction!” Additional Information: When you visit a museum, take a look at the building that holds the collection.

    Wednesday
    #architectureMW
    Slogan: “Discover our institution through the history, the beauty and the originality of its construction!”
    Additional Information: When you visit a museum, take a look at the building that holds the collection.

    Thur#inspirationMWSlogan: “Grab, record and create culture around you with your camera! art, science, history it’s everywhere!” Additional information:: Pictures, Vines, vidéo, animations, comic stricts, etc.Examples :  For art : artistic pictures, we have tons of examples For science : slow-motion, fast-motion, natural phenomenons, ... For ethnography : private objects brought from abroad For history: Historical objects - many to choose from.

    Thursday
    #inspirationMW
    Slogan: “Grab, record and create culture around you with your camera! art, science, history it’s everywhere!”
    Additional information::
    Pictures, Vines, vidéo, animations, comic stricts, etc.
    Examples: For art : artistic pictures, we have tons of examples
    For science : slow-motion, fast-motion, natural phenomenons, …
    For ethnography : private objects brought from abroad
    For history: Historical objects – many to choose from.

    Fri#familyMWSlogan can be: “View the museum through young people’s eyes.” Additional Information: This is to celebrate the work done by museum (for all) educators but also provide a opportunity for families and home educators to share their passion of museums. Examples:  All contents for young people (online and in the Museum) that can be done alone or with their families. Educators share your education packs, trails, family kits. Encourage Young People groups to share on the day. Home Educators will be asked to share.  Visiting with diverse families. (activities for non-traditional 2.5 family)

    Friday
    #familyMW
    Slogan can be: “View the museum through young people’s eyes.”
    Additional Information: This is to celebrate the work done by museum (for all) educators but also provide a opportunity for families and home educators to share their passion of museums.
    Examples: All contents for young people (online and in the Museum) that can be done alone or with their families. Educators share your education packs, trails, family kits. Encourage Young People groups to share on the day. Home Educators will be asked to share. Visiting with diverse families.

    Sat#favMWSlogan: “Share your favorite contents from the museum” Examples: Museums encourage your visitors to share their favorite highlights of their visit on the day. Content can also be found online.  Vines and Pictures.

    Saturday
    #favMW
    Slogan: “Share your favorite contents from the museum”
    Examples: Museums encourage your visitors to share their favorite highlights of their visit on the day. Content can also be found online. Vines and Pictures.

    Sun#poseMWSlogan: Picture yourself in the museum, pose and interact with its contents and exhibits! Are you a museum piece? A work of art? Additional Information: Posing not selfie! Examples: Posing as works of culture; recreating works. Could be in front of or from online picture/postcard. mimic. tribute. i.e. van gogh.   Encourage your friends and family to get involved.

    Sunday
    #poseMW
    Slogan: Picture yourself in the museum, pose and interact with its contents and exhibits! Are you a museum piece? A work of art?
    Additional Information: Posing not selfie! Examples: Posing as works of culture; recreating works. Could be in front of or from online picture/postcard. mimic. tribute. i.e. van gogh. Encourage your friends and family to get involved.

    Look forward to ‘seeing’ you during #MuseumWeek.  

     

     

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