Mark your calendars as the week of March 23rd is the return of the very popular #MuseumWeek! Last year, #MuseumWeek gave Twitter users special access to more than 630 European museums and galleries. For those that missed it, here is are two write ups from last year:
- #MuseumWeek – Why (and how) Everyone Should Get Involved
- Highlights of #MuseumWeek
- Twitter Post: #MuseumWeek: celebrating culture around Europe
I’m happy to announce that the dates (March 23-29) and themes for #MuseumWeek 2015 has just been announced on Twitter.
— Museum Week (@MuseumWeek) February 4, 2015
This year, we (a great team including my partner in crime Benjamin Benita) created a combination of hashtags that we hope will be diverse enough for everyone to get involved. This isn’t just about museums – visitors and the public have a role in this campaign also!
Each day there will be another hashtag and theme but everyday we’d like you to use #MuseumWeek (#MuseumWeek +DailyHashtag -see table below). During sign up we’re asking museums to categorize themselves – this isn’t about data mining – this is for you to take the time to look those who signed up and find museums that might have similar collection and start a dialogue.
FAQ (Frequently Asked Questions)
If you have any questions, please tweet @Museumweek or @MarDixon and we’ll try to answer online to encourage those that might be wondering the same thing.
Do I have to take part in everyday
Of course not! But do try to encourage your visitors and followers to take part. We tried to create a balance of museum-led and audience/visitor led to lighten the load.
How do I let my visitors know
We’re suggesting you put notices up in house and also on your website (and of course Twitter).
How do I deal with the timezone issue
We’re suggesting you decide on the time that works best for you. If you can only designate 11-2 each day, then explain that to your followers.
Should I use both hashtags in every Tweet?
Yes please – but if you can only fit one, make it #MuseumWeek if possible.
What if our museum is closed/being renovated?
You can still take part and encourage your followers to be creative with the hashtags.
This seems like a lot of work – we don’t have the staff for this.
This is completely flexible. We don’t want this to be a burden – this is fun! Just put in what you can.
Before #MuseumWeek, engage with other museums on the list. This could be like-minded museums or maybe a museum from another country you’d like to collaborate with!
My Top Tips:
- GET INVOLVED – jump into conversations even if they are not directed to you.
- DON’T MARKET – this is a week to highlight the great outreach and collection of museums. Don’t use it for marketing.
- BE SOCIAL – Have a bit of fun with the hashtags.
- ASK QUESTIONS – As a museum, be the leader in asking other museums questions. There is always room to learn.
- HAVE FUN – don’t be overwhelmed with the hashtags – just enjoy it and use it as a chance to engage with new international audiences.
Look forward to ‘seeing’ you during #MuseumWeek.