Museum Trends – Where and What are they? #MuseumTrends

trend_cventI was desperately trying to avoid the cliché of an end of the year post but more discussions and articles, such as this one from Wired has prompted me to ask on several social media channels (and as I write this, I’m watching yet another tv program on buying habits from 2015):

Tis the season – let’s talk ‪#‎MuseumTrends.

For me:

  • Better tech (see retail)
  • Seamless engagement 
  • Academia to emotive storytelling
  • More collaboration and sharing of collections (online/offline)
  • [Edit to add] Citizen Museums – with so many closures, will the general public start taking ownership of collections?

You?

Screen Shot 2015-12-30 at 20.39.43Before I get into the responses it’s important for those that don’t know that I often speak about paying attention to trends in my talks at conferences. The museum sector might pay attention to tech but are ignoring rich resources like retail and publishing who also deal with ‘general’ public/audience. The reason I’m adding this is because while I’m doing this at the end of the year, it’s something we should pay attention to year round.  ‘

What we’re *not* buying is just as important as what we are buying.’ – John Lewis Buyer.  

The tv program I’m watching right now has mentioned the shift of traditional marketing and PR and how quickly it is changing. For example, one product that was featured on a top TV morning program received minimal sales increase but one tweet from a known celebrity meant sales went through the roof. This also shows the importance of social media as a trend we need to keep talking about and not assume everyone knows how to use it properly…

I’d also like to preference that I feel some took the question of ‘trends’ to mean ‘what I personally want’ but that’s ok! It’s something we can all explore.

Back to the responses:
Instagram:
saravarelarawMe: more (relevant) short video, more social customer care.

Facebook:
Emma Bearman More people participation in collections & archives? More thematic story telling about individual objects?

Twitter:

One last question …. What are museums USP(s)?

https://storify.com/MarDixon/museumtrends

Do you have anything to add? 

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