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When a city gets behind social media sharing: One tweet, @Edinburgh Shines
0July 28th, 2017Culture, International, PersonalRecently, I went to Edinburgh with a few friends (Mark and Linda) as our friend Silvia was in the city with her mom. Silvia lives in the states so we don’t get to see her often (I’m giving the reason why we gate-crashed her time with her mom…).
We had a few ideas of things we wanted to see and do while in Edinburgh but I decided to tweet to get a few more ideas:
Hey Edinburgh what should we do and see today?
β Mar Dixon (@MarDixon) July 11, 2017
What happened after was truly inspiring and spoke volumes for Edinburgh as a city but also the way more can be done on social media. Every business was recommending another business – some that were the same! It was about raising the city, not themselves and it was so beautiful to read. And yes, we did take a few suggestions on our limited time but we will definitely be going back to Edinburgh!
Hey Edinburgh what should we do and see today?
β Mar Dixon (@MarDixon) July 11, 2017
Thanks for the shout! And I highly recommend a visit to @MaryKingsClose while you’re in town π Best – Jack
β Illegal Jack’s (@illegaljacks) July 11, 2017
Thank you so much! We would also recommend @camobscura if you’re looking for something completely different
β RealMaryKingsClose (@MaryKingsClose) July 11, 2017
Thank you. If you’re looking for something very Scottish and you like scotch, we recommend @ScotchWhiskyExp
β Camera Obscura (@camobscura) July 11, 2017
Well, this is a nice thread While you’re on the #RoyalMile you should definitely squeeze in a visit to @edinburghcastle! #passiton
β Scotch Whisky Exp. (@ScotchWhiskyExp) July 11, 2017
And afterwards a coffee @HulaJuiceBar in the Grassmarket? π Jack
β Illegal Jack’s (@illegaljacks) July 11, 2017
Nice ideas – thanks! We’re open until 7 but for later try the lovely @TheDAOldTown for drinks and dinner
β Hula (@HulaJuiceBar) July 11, 2017
I heart everyone is #Edinburgh – everyone is so supportive!!
β Mar Dixon (@MarDixon) July 11, 2017
We’ve been to all of the above places. Can confirm they are awesome. #youguysrock
β Surgeons’ Hall (@surgeonshall) July 11, 2017
I’ll add coin striking at @museumonmound this afternoon https://t.co/f2yIth5Ahm
β Laura Porter (@AboutLondon) July 11, 2017
And it went on and on with recommendations! Even @Edinbrgh account got involved:
We absolutely love this thread. β€ #ThisisEdinburgh https://t.co/KK8JUcuqaX
β This is Edinburgh (@edinburgh) July 11, 2017
I have always suggested museums and galleries talk about local businesses to promote the area and not themselves and this is a great example on why it works. There were many that said they were heading to Edinburgh soon and saving the link for the suggestions and others that said they would recommend the places just because of the spirit of the thread.
In the end we went to National Museum of Scotland for Jacobites exhibition (see it before it ends!), Mary Kings Close, Surgeon’s Hall (a must see), Scottish Parliament, walked Royal Mile and more!
If you’re going to Edinburgh I highly recommend any of the above! Β While we couldn’t get to everyone their social media alone makes me have to recommend them!
Tags: case study, edinburgh, good practice, social media