From @Danslee VITAL DATA: What every comms person needs to know about the Ofcom communications market report 2018

UPDATE:  Chris McCrudden had a great Twitter thread about this which I’ll add to the bottom of this post.

via VITAL DATA: What every comms person needs to know about the Ofcom communications market report 2018

Please read @danslee excellent article.  I wanted to share here to highlight two graphics:

ofcom-reach.jpg

We are maintaining social media

In the UK in 2018, 77 per cent have a social media account.

Comscore research, which is referenced in the report shows the league table of UK users:

YouTube 44.3 million

Facebook 41.8 million

Twitter 27.5 million

Snapchat 22.7 million

Messenger 22.3 million

Whats App 21.0 million

ofcom-2018-infographic.jpg

 

 

 

 

 

 

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