@MarDixon Passionate about culture internationally. Run remixing events, workshops, create solutions, and an international speaker. Over sharer and Mom who loses arguments to a teen. Projects created: @CultureThemes @lovetheatreday @AskaCurator @MuseumSelfieDay @TeensInMuseums @52museums
  • Guest Blog: LoveTheatreDay 2018 Unconference by Veronica di Claudio

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    November 9th, 2018mardixonCulture, theatre

    Through the Eyes of a Volunteer, Blog Part 2

    Who are a theatre’s target audience and how to attract more younger people? These were some central topics that came up on the 7th of November, at #Unconference2018.

    Regarding these matters, from a personal view, I have always considered theatre plays to be directed at a more “upper-class” audience. This is because usually, the ticket price is expensive and not very affordable to students or young people with a part-time or occasional work or to those that do not have a job at all.

    Also, another problem related to the younger generation could be represented by the idea of having to dress up smart for the occasion. Often, the stereotype of going to the Opera with a smart dress might raise uncomfortable feelings and it is something that could get people less close to a theatre environment.

    All these concerns are viewed like real barriers from different types of attendees, especially the youngest one.

    Plus, there is also the fact that some theatres often are not offering innovative programmes, or mostly, interactive plays which might stimulate the audience to a more active participation.

    Interesting were also other important aspects, approached during the #unconference2018, which was the accessibility to theatres inside big cities like London, and the majority of shows in the metropolis compared to a lack of shows in the countryside.

    Some of the main issues discussed during the day were the evolution of certain barriers or etiquettes that the theatre has developed over the time. I think that theatre has to promote itself like a more open and social space, in which to have fun, meet new people and to get a close insight. Theatre is history, culture, community and place-making, which belongs to locals and to all the people who have passion for it.

    Speaking about having fun, another interesting concept talked about was if theatre could be seen as an escapist experience or simply act to make pure critical and political remarks. In my opinion, I prefer to think that going to the theatre could be both, but not at the same time. Experiencing a show is an escapist moment in which attendees might be engaged by the environment and transported into a different place, the attendance might implies judgement about the experience.

    Interestingly, and naturally, theatre might create educative moments, in which people could develop more knowledge about their culture and heritage. Especially, this aspect could represent a great opportunity to attract people who are not really informed about the theatre or see it as a place very far from their interests.

     

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