@MarDixon Passionate about culture internationally. Run remixing events, workshops, create solutions, and an international speaker. Over sharer and Mom who loses arguments to a teen. Projects created: @CultureThemes @lovetheatreday @AskaCurator @MuseumSelfieDay @TeensInMuseums @52museums
  • The @MandHShow Trends Speakers give Reasons to Attend and Trends for 2020 #musetech

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    May 5th, 2019mardixonCulture, Tech

    There is a wonderful (and free!) line-up of speakers for Museums and Heritage Show Trends stream this year on May 15th (followed by DrinksThing at the pub). I know it’s wonderful as I curated it 🙂 Seriously the speakers are brilliant and to prove it, I asked all of them to answer two questions:

    • What one (or several) thing(s) would someone learn from your talk?
    • What trend are you excited about for 2020?

    Ben Templeton, Thought Den

    What is one (or several) thing(s) would someone learn from your talk?

    • What is the process that turns hard topics into fun experiences?
    • How do you prototype ideas quickly?
    • How do you coordinate lots of ideas from lots of stakeholders?

    What trend are you excited about for 2020?

    • Very interested to see how organisations make augmented reality more than just staring at a screen
    • A growing rejection of social media platforms
    • Cultural organisations’ growing role as the real social infrastructure (places to meet! and do amazing things!)

    Alec Ward, London Museum Development

    What is one (or several) thing(s) would someone learn from your talk?

    • Lots of free or cheap programmes, apps, websites to use to help you with your digital work
    • That YouTube is a goldmine of tutorials for most of those programmes
    • What kinds of activities heritage organisations are undertaking using those / similar programmes

    What trend are you excited about for 2020? 

    The increased awareness of the need for digital literacy / skills development within the sector, particularly through programmes like One by One and the tools coming out of the Culture is Digital review / report. Not necessarily flashy, but certainly needed!

    Josh Blair, Science Museum

    (Agreed with Ben and added)

    What is one (or several) thing(s) would someone learn from your talk?

    • The delicate balance of user and business needs.
    • The importance of letting users guide you when doing something new. 

    What trend are you excited about for 2020? 

    • Excited to see how the Audiences of the Futures projects might create more collaborative and social digital experiences for visitors.
    • Cultural organisations incorporating agile working beyond just digital teams.

    Giacomo Giannella, StreamColors

    What is one (or several) thing(s) would someone learn from your talk?

    • How to transform a creative idea in a digital art project and turn it in a tool able to unleash people’s creativity and spread cultural contents trough audience engagement solutions.
    • The importance of technologies mediums: when is suggest to use AR or VR or other medium to achieve new audiences and create new interactive format for real life or artificial environments.
    • Showcase of different audience engagement solutions for culture: interactive immersive room, art installations, video games and custom product design designed as one unique system able to remix and expand the contents and create an empathetic relation with the visitors
    • The choice of Unreal Engine as main platform to deliver in any market your idea. Pro and cons of this game’s pipeline applied to new scenarios outside the game industry.

    What trend are you excited about for 2020?

    • New technologies and application for AR/VR
    • Game Technologies and in particular cloud base game platforms and game engines
    • Artificial Intelligence applied in social environments
    • Creative Common Data: this trend is growing and has an incredible potential
    • Social media’s evolution and integration
    • 3D printing, code learning

    Sacha Coward, SachaCoward.com

    What is one (or several) thing(s) would someone learn from your talk?

    I want people to realise that immersive and gamified content does not have to come with a hefty price-tag. I also want to convince all museums and heritage sites, no matter how small or under-provisioned, that they can find ways to be inspired by escape rooms, videogames and immersive theatre!

    What trend are you excited about for 2020? 

    I am excited about the ways escape rooms are being used outside simply making money. Examples include engaging parents with children with autism on what their lived experience might feel like AND helping trans and gender-fluid youth to get people to be more open minded. 

    James Morley, aStreetNearYou.org

    What is one (or several) thing(s) would someone learn from your talk?

    • If you have a hunch something might work, try it out
    • Don’t be held back by the (perceived) boundaries in your organisation
    • A few digital skills can get you a long way  with the kinds of freely available tools that are out there
    • Don’t make it more complicated than it has to be
    • If it gets complicated, there’s plenty of help out there, just ask
    • The potential of cultural heritage data is relatively untapped, and joining it up can create great things

    What trend are you excited about for 2020? 

    • An ever increasing number of people doing great stuff with cultural heritage data
    • More and more organisations opening up their data for re-use
    • Funders taking a few more risks and supporting experimentation, whilst also mandating that projects create good, open data (if I say it now it will become a trend in 2020, yes?)

    Matthew Cock, VocalEyes

    What is one (or several) thing(s) would someone learn from your talk?

    • Developing a successful audio-described guide involves so much more than writing the content
    • This is of course true any audioguide, but 100x more so if you want to ensure a successful user experience

    What trend are you excited about for 2020? 

    • Environment sustainability hitting tech in the same way it hits every aspect of our lives. Tech won’t be immune from the changes society needs to make to deal with the climate emergency.

    John Sear, JohnSear.com

    What is one (or several) thing(s) would someone learn from your talk?

    • While Escape Games conjure up a certain image of a small group of players being locked together in a room – this is only the tip of the iceberg.  What the Escape Room phenomena has really shown is that there is a huge appetite for more game-like and playful experiences.  Â­ So, what are these experiences and how can we create them on smaller budgets.

    What trend are you excited about for 2020? 

    • My Escape-game like projects that will arrive in 2020 will be showing how museums and cultural institutes can create these experiences if they play to their strengths.  For example, while it’s great if you can create a 16 Century themed Escape Room – how much better would it be to have an entire 16 Century mansion at your disposal? 
    • I feel like there is more openness now to running exciting experiences in incredible venues outside of traditional times.  And this isn’t just limited to London!

    Joy Drury, Historic Royal Palaces

    What is one (or several) thing(s) would someone learn from your talk?

    • How to work with partners outside the sector to produce content and reach new audiences
    • How to challenge established ways of doing things in your organisation
    • How we’ve used our audio guide as a platform to present content created by young people


    What trend are you excited about for 2020?

    • How social media platforms can be integrated into audioguides to allow people to share content

    Museums and Heritage Show runs over two days, May 15th and 16th and is free – to register see their website

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