Lately I noticed something on social media that I didn’t really like seeing. I had hoped I was wrong but decided to ask others their thoughts:
— Mar Dixon 🍰 (@MarDixon) April 10, 2017
I felt I should share a few of the responses here. What is important to remember is I was not talking about all museums or in one area. It seems to be an international issue and I’m pretty sure it’s not because the social media managers like this either! Maybe management feels social media managers have everything scheduled so can do 25 other things that really aren’t under their remit. Social media managers rock and we shouldn’t at all blame them – most I spoke to privately hate it as much as we do!
However, brands (and museums are a brand) do sometimes forget that numbers aren’t the answer – loyalty also plays a role and can’t always be quantified. Does that mean it doesn’t matter? Of course not! And does it mean that museums, especially larger, more popular museums should respond to every one who tags them? Of course not. But it does mean they need to at least be shown to make an effort – even just once a day to engage with visitors and non-visitors. It doesn’t hurt to ask someone who tags you how they are doing….
@MarDixon I think they forget the ‘conversation’ bit of being social – like in a playground it’s the ‘to ears, one mouth’ ratio.
— Emma (@LondonKiwiEmma) April 10, 2017
I also asked on Facebook and LinkedIn and the responses were an eye opener. What are your thoughts? What can be done to make social media more social and get us back to having conversations instead on constant marketing and pr jammed down our throats?
And for clarification, I need to add that this is the same on Twitter, Facebook and Instagram – so it’s not a platform issue.
It’s a common problem with social media. People and companies tend to spend more time trying to engage with celebrities/bigger brands/more popular museums etc than actually engaging with those who follow or engage with them. This hierarchy is a very odd consequence of class structure/knowing your place and a general insecurity common to many who have been part of an organised education system. It’s very similar to how people will listen to those with no qualifications or , indeed, abilities in a subject because they are famous or are born with a title.
Look forward to hearing your thoughts!
I was incredibly fortunate enough to get a look at Sir John Soane’s Museum latest exhibition Marc Quinn: Drawn from Life whilst recently in London.
Each of the twelve sculptures is created from casts of Quinn and his muse, the dancer Jenny Bastet, in a series of embraces. Their interlinked arms appear to be fighting, loving, holding or supporting – or even all at once – reflecting Quinn’s recurring fascination with the physical ambiguities of human emotion.
Marc Quinn marries together the architecture beauty of the Soane’s Museum with contemporary art in a very sympathetic way. I personally loved how each piece seem to have been at the location for years. As I was there, some people walked right by without even recognizing it was a different piece. That to me is a great sign of fitting in.
It’s something we’re all too used to – funding cuts & threats in the culture sector. Whether it’s museums, libraries, art galleries or theatres (and everything in between), culture seems to have been the easy hit for most of the people with the purse strings.
It’s been happening globally for more years than necessary and recently the new American administration has threaten NEA, PBS and other vital funding streams many of the museums and art galleries in the states rely on to survive. [NB See #ThankyouIMLS #StandUpForMuseums #SaveTheNEA #SaveTheNEH and #ThankyouNEH]
As many may or may not know @CultureThemes was created purely out of the funding cuts that happened in the UK. While it was great for many museums (and social media managers) to discuss what this meant, it was vital that the conversations were open for all (eg young people and other ‘groups’ that are hard to reach, etc). The first hashtag with CultureThemes was ‘WhyILoveMuseums’ and went world trending – why? Because people do love museums and art galleries but we need to ASK THEM every once in awhile WHY. This goes for staff also!
Recently I decided to do the same thing in a subtle way. (Any sadly the day I asked it my phone broke so apologies for the delay in getting this shared).
For the Twitter & Instagram responses I was able to do a Storify which you can find at the bottom of this article or link is here. For those that prefer infographics, there’s a free site for that …The over-arching ideas is for museums to share stories from past, present and the future. Being there for the next generation to learn from is also highlighted.Tags: funding cuts, International, museums, social media, what are museums for
February 15th – the day after Valentine’s Day. The perfect day to ask the public, museums and culture venues internationally to share items they would like to see go into #Museum101 (like George Orwell’s 1984 book and Room 101).
The idea came when I mentioned to Linda Spurdle I was trying to think of a hashtag that would acknowledge the current issues *cough politics cough* but didn’t create a platform that could be turned into something personal. #Museum101 was a perfect solution.
With every CultureThemes, I try to keep the ‘this is what it is/mean’ statement to a minimum to allow people to make it what they want.
Who knew that for over 8+ hours #museum101 would be trending?Tags: #fun, #museum101, CultureThemes, hashtag, museums, trending
My concern is we are going to dilute the message and overwhelm the same people we want to support. We also have to remember that not everyone wants to campaign and just want to escape to visit to see art, parks, museums etc.
Being international I’m also fully aware that not everyone can (or should) get involved in some of these campaigns – either it just doesn’t make sense politically or with their collection.
So while my personal account will support many, I am not sure I feel comfortable using Culturetheme, MuseumSelfieDay or AskACurator for all these events. I hope I don’t sound old and cranky! I’m just trying to respect the diversity of followers that have come to follow for fun, weirdness and escape the norm of how culture is perceived. Hope that makes sense.
And don’t forget #Museum101 is Feb 15 🙂 a bit of fun for people to say what they’d add to their ‘Room 101’
For more information, this is from CultureThemes:
For February, we’re shifting gears just a bit for #Museum101 theme on February 15th. What is #Museum101? Well if you ever heard of George Orwell’s book 1984 he talks about Room 101 where you can put things you fear or don’t like/understand in the room (ok it’s more about torture but we’re not getting into that for our theme).
Lets remember that CultureThemes exists to highlight and spotlight the need for culture in our society, internationally.
This is a guest post from Fabio Viola.
Sometimes dreams come true. For a guy grew up in the ’80s with a game pad in his hands and history in his mind, the co-presence in the same space of astonishing Farnese’s collection statues and displays showing a videogame has been a “connecting the dots” moment.
Yesterday the Archeological Museum of Naples showcased “Father and Son”, a coming soon videogame that set a first time, in Italy and worldwide, of a museum acting as a pure game publisher. Since the’90s, cultural institutions has experienced videogames mainly as an educational platform with the aim to spread the message among a young audience (k6 target). With Videogames entered in the adulthood and videogamers almost equally split among men and women aged 35 years old, I strongly believe it is the right time to connect this young art form with the “established” cultural forms creating an intangible thread between on-site and online experience. A useful tool to bring the museum outside the museum and shift from the “traditional “storytelling to what I call storydoing.
“This game helps us to achieve one of the museum’s new Strategic Plan objectives activating a new way to connect with the audiences. From anywhere around the world, you can interact with our Institute and the city of Naples. We want to be perceived in the world as an innovative hub, a place where the cultural vision is pursued without barriers”, says museum’s director Paolo Giulierini
Father and Son is a 2D side scrolling narrative game that explores the feelings of love, dreams, fear and the passing of time through the story of an archaeologist and the son he never knew. Throughout the game, the main character crosses the lives of people from different historical eras: Ancient Rome, Egypt and Bourbon Naples. What begins as a personal experience, becomes a universal and timeless story where the present and the past are a set of meaningful choices. Players will assume the role of Michael: after receiving a letter from his archaeologist father he never knew, the protagonist goes to MANN to find out more. From here a journey through the ages begins, from ancient Rome to Egypt, passing through the Bourbon age and coming up to the Naples of today. The player will thus be able to explore the streets of Naples, along the halls of the museum and interact with the stories through the ages.
Ludovico Solima, associate professor of Management of Cultural Organizations, Second University of Naples:
“With ‘Father and Son’ the museum aims to reach and engage new worldwide audiences in an unexplored way. We’ll evaluate carefully the qualitative and quantitative results of this first time approach to the gaming”.
In Father and Son, each player’s choice will affect the story and lead to different endings. Michael will interact with different characters and will have to make important decisions that can influence the entire narrative. The aim is to fill in gaps not only about his father’s life, but also the characters he meets along the way. And only at the end, will Michael be able to rediscover himself, thanks to meetings with characters from the past and present.
All this would not be possibile without TuoMuseo, a no profit organization active in the intersection between cultural heritage and videogames/gamification made up of a team with years of experience in the industry: Fabio Viola (Electronic Arts Mobile, Vivendi Games Mobile,), Sean Wenham (Ubisoft, Sony), Alessandro Salvati, Arkadiusz Reikowski, Salvatore Savino, Vitalba Morelli, Massimiliano Elia, Fabio Sarracino.
The free game will be downloadable on mobile devices, via App Store and Google Play, with furthers platform under evaluation during the 2017.
Thanks again Mar Dixon for your hospitality and for your vision of a museum as a “wonderful playground”.Tags: app, Guest Blog, International, italy, Museum, tech
Re-sharing from MuseumCamp.org: Welcome to Museumcamp – the home of the museums unconference. With a passion for cake! If you’ve previously attended one of our Museumcamp unconferences you’ll be pleased to know we’re planning more. And if you haven’t – good timing, you will get the chance soon.
We haven’t had a Museumcamp unconference for a while, although it isn’t for the want of trying. Despite the huge success of the Museumcamps in Birmingham it has been difficult to obtain funding, and unfortunately due to the economic climate we can’t get the same level of sponsorship as in the past. However, funding issues aren’t what I’m blogging about today, rather it is about some thoughts on unconferences that came from a recent Unconference conference and my own experiences at unconferences.Tags: cake, Culture, museumcamp, museums, unconference
Our first 52 Museums Instagram project has wrapped up for this year and overall it has been a huge success, far better than even expected. At the end of each we ask all participants to complete a survey, give us their thoughts on how it went; what went well and what could be done better in the future. We had 44 respondents to this, which is amazing, thank you to everyone who took the time to send in their feedback it really does help us to make it even better for everyone each year.
Finally, a big thank you to everyone who took part and made 52 Museums 2016 such a success, and now with over 13,700 followers on the account here’s to an even bigger and better 2017!
[For the 2016 list and sign up information please see this link.]
Please Note: I took out the names for the quotes to ensure anonymity.
52 Museums – Participant FeedbackTags: #52Museums, #musesocial, feedback, Instagram, museums, project, social media, survey, Theatre, twitter
— Mar Dixon 🍰 (@MarDixon) January 1, 2017
For the past few months (cough 2016 cough) I’ve been observing the lack of conversations and rise of marketing on ALL social media (I know Twitter gets blame a lot for this but really Facebook and Instagram aren’t much better and Snapchat isn’t really known in the museum world yet and most young people prefer it that way).
Yes most cultural venues will get involved with hashtags and things like @52Museums but on a daily basis it seems social media has turned into one massive scheduled marketing job and quite frankly it’s doing the sector a dis-justice. If you don’t have the time to spend a few minutes a day being SOCIAL then why should we (the public) find the time to visit? As I said before, I feel the visitors are looking for an emotive experience now (as oppose to academia) and marketing is NOT emotive.
Yes we understand the burden. You have to tell people what is available so that they visit (and hopefully spend money) but there are ways of marketing in a social tone. The public can smell scheduled updates.
In fairness, I feel I’m also at fault in this. I’ve been so busy in 2016 that I seem to only post when sharing events for others or hashtags. So I’m putting my money where my mouth is an I’m going to try to chat to at least 3 people a day on social media and respond to as many as I can.
Sounds simple but like most comms people, traveling, life and hectic schedule sometimes gets in the way but really it shouldn’t be hard for me to reach out and engage.
Cultural Sector can easily pick three people to say:
- ‘Did you enjoy your visit?’
- ‘What was your favourite item/piece?’
- ‘Thanks for visiting!’
Even better they can share some of the experience of what is happening in the venue at the time – for example share a few overheard conversations from visitors or staff.
Stephen Fry once said Twitter is like falling leaves, you catch a few as the come down and admire the beauty of those on the ground. We need to do more of this.
So who is up for the challenge to #BringSocialBacktoSocialMedia?
Tags: Culture, museums, social media
I realise I haven’t updated my website in a bit but it’s not lack of thoughts to share (more of a lack of time from travelling). This issue has been brewing for awhile as it’s an international issue that not many seem to speak about. The current ‘hot topic’ is inclusion which I 100% support but only if it’s done with respect and not like the Young People in museum topic (when funding left, the young people were left with nothing to see for their work). However, this topic is even better IMO as without good people, nothing we do it going to matter!
As a cultural sector we leave 2016 with even more uncertainty than when it started. Lots of events have happened this year that we had no control of, decisions made we might not agree with and the impact of some of those decisions still relatively unknown. 2017 will give us some answers, but will it give us any more security? Doubtful.
With that in mind as a sector what can we do for the year ahead? Do we just brace ourselves for impact or do we steer ourselves to where we might be in a better position to survive?
One thing is for sure, we are getting used to being battered. Our sector has taken some of the biggest hits of austerity compared to any other sector of equal size. Each year we deal with less funding, less resources and less staff and I’m pretty sure 2017 won’t be any different.
The bigger question for 2017 is what have we learnt?
If we are now so bruised from a tidal wave of cuts, what have we done to prevent absolute catastrophe, (most of you reading this are survivors, still working in the sector and many of you in museums that have not closed) what have we learnt from each other to prevent the next wave hitting us even harder? HmmmmmTags: Government, issues, management, Museum, museums, problems, staff, workers