@MarDixon Passionate about culture. Champion for the next generation of Cultural visitors. Defender of Libraries. Digital, Wearable Tech Enthusiast. Sharing knowledge. Troublemaker and/or advocate, depending on what you need.
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    November 19th, 2017mardixonCulture, International, Personal
    At the end of October I ran a poll on twitter (but shared publicly on my Facebook page also asking a simple (so I thought) question:
    The options on the poll (which is limited to 4 on Twitter Polls):
    • Watch Netflix
    • Go to a museum/gallery
    • See a play/opera
    • Other (Please comment)
    Hindsight is beautiful as we all know as I really should have put something about reading in there but felt ‘Other’ would provide a catchall.
    Surprisingly on Twitter alone there were 501 votes.  Mainly felt originally that ‘my followers’ would skew the results to be (obviously) museums but I have to say a) my followers are diverse from museums/galleries, digital/tech, theatre/opera, publishing/book/libraries, and loads of just fun people that like to chat. Same goes for my Facebook (although add in family, friends and school mates who some I don’t even remember but our school was so small I am sure I know them).

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    November 8th, 2017mardixonCulture, International

    We are working with students from Goldsmith University on the #LoveTheatreDay Un-Conference.  To get your FREE ticket click here and remember this is for everyone that loves theatre – you don’t have to work in the sector!

    It is less than a week until the big day and you may be at home gathering all your supplies to come very well prepared for the day… but, hang on, what exactly are your supplies?

    So, how does one equip oneself for the day, you may ask.

    -Do you… bring your umbrella? To hide behind if you get stage fright and to prepare yourself for that big brainstorm.

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    October 18th, 2017mardixonCulture, International

    This year, I was offered space to run an unconference around #LoveTheatreDay.  It’s free and open to everyone – even those just interested in Theatre.

    Sign up here for #LoveTheatreDay Unconference

    For more information on #LoveTheatreDay click here. 

    As part of the unconference, I’m working with students from Goldsmith University.  The following is a guest blog about the unconference:

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    August 21st, 2017mardixonCulture, International

    This year, @LoveTheatreDay‘s media partner is the wonderful @TheStage

    We are also really excited as we’re on Instagram this year also!  Oh and if you haven’t heard, we’re also mirroring 52Museums and created 52Stages – it’s all going on with theatres this year (and every year to be fair).

    As The Stage managed to script this so well, I’m borrow their complete script – but for those here to sign up and know the drill, here’s the link

    #LoveTheatreDay is back for 2017. The social media phenomenon will return on Wednesday November 15, 2017. For the first time, the day will be run in association with The Stage to ensure the participation of as many individuals and cultural organisations as possible.

    The day will celebrate theatre around the world using #LoveTheatreDay on Twitter and other social media platforms. There will be three themes throughout the day:

    • #Backstage (10am to 12pm): go behind the scenes and see parts of the theatre you would never normally get to see.
    • #AskATheatre (3pm to 5pm): talk directly to the creative teams about their shows, and ask the questions you’ve always wanted to.
    • #Showtime (7pm to 10pm): show us what you’re seeing at the theatre, and find out what happens off stage during a show.

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    July 28th, 2017mardixonCulture, International, Personal

    Recently, I went to Edinburgh with a few friends (Mark and Linda) as our friend Silvia was in the city with her mom. Silvia lives in the states so we don’t get to see her often (I’m giving the reason why we gate-crashed her time with her mom…).

    We had a few ideas of things we wanted to see and do while in Edinburgh but I decided to tweet to get a few more ideas:

    What happened after was truly inspiring and spoke volumes for Edinburgh as a city but also the way more can be done on social media. Every business was recommending another business – some that were the same! It was about raising the city, not themselves and it was so beautiful to read. And yes, we did take a few suggestions on our limited time but we will definitely be going back to Edinburgh! Read the rest of this entry »

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    July 19th, 2017mardixonCulture, International, Personal, Tech

    Since the advent of the world wide web the planet has gone through immense changes, its transformed the way we communicate, read, buy our clothes, pay our bills, watch TV, purchase our food and find our news. No facet of our day to day lives has remained unchanged, this has been made more apparent in the last decade through the increase in portable tablets and smart phones. Not only now do we want information instantly we can have it wherever we are and via multiple sources.

    So how has this change in how people obtain knowledge and entertainment affected Museums? Well initially some might say not much. Many museums still have entrance fees, most still have exhibits and many have the same basic layout that they did since their conception – some since 1879. Does this matter? For some, who can weather the storm and guarantee good footfall and wealthy philanthropists, then no it doesn’t. For others, it matters greatly. Read the rest of this entry »

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    May 8th, 2017mardixonCulture, International

    Recently I was able to attend #SharingisCaring in Hamburg to run a workshop on using social media and being social about it.  I had a great time and challenge people to create social media content from random items I placed on their table.

    The brilliant thing about the timing of the conference is it fell in line with their Long Night in Museums program. I’ve been to a few Late Museums nights (in Europe and Russia) and what I really love about them is they are open ALL.  NIGHT.  Not just until 10 or 11pm – but 3-4-5 am.  In Hamburg the added bonus was the ticket price of €15 includes public transport – how amazing and inclusive is that?  Read the rest of this entry »

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    April 13th, 2017mardixonCulture, International, Tech

    Lately I noticed something on social media that I didn’t really like seeing.  I had hoped I was wrong but decided to ask others their thoughts:

     

    I felt I should share a few of the responses here.  What is important to remember is I was not talking about all museums or in one area.  It seems to be an international issue and I’m pretty sure it’s not because the social media managers like this either!  Maybe management feels social media managers have everything scheduled so can do 25 other things that really aren’t under their remit.  Social media managers rock and we shouldn’t at all blame them – most I spoke to privately hate it as much as we do!

    However, brands (and museums are a brand) do sometimes forget that numbers aren’t the answer – loyalty also plays a role and can’t always be quantified. Does that mean it doesn’t matter?  Of course not!  And does it mean that museums, especially larger, more popular museums should respond to every one who tags them?  Of course not.  But it does mean they need to at least be shown to make an effort – even just once a day to engage with visitors and non-visitors.  It doesn’t hurt to ask someone who tags you how they are doing….

    I also asked on Facebook and LinkedIn and the responses were an eye opener. What are your thoughts? What can be done to make social media more social and get us back to having conversations instead on constant marketing and pr jammed down our throats?

    And for clarification, I need to add that this is the same on Twitter, Facebook and Instagram – so it’s not a platform issue.

    LinkedIn

    Mät King
    It’s a common problem with social media. People and companies tend to spend more time trying to engage with celebrities/bigger brands/more popular museums etc than actually engaging with those who follow or engage with them. This hierarchy is a very odd consequence of class structure/knowing your place and a general insecurity common to many who have been part of an organised education system. It’s very similar to how people will listen to those with no qualifications or , indeed, abilities in a subject because they are famous or are born with a title.

    Facebook

    Look forward to hearing your thoughts!  

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    April 4th, 2017mardixonCulture, International

    I was incredibly fortunate enough to get a look at Sir John Soane’s Museum latest exhibition Marc Quinn: Drawn from Life whilst recently in London.

    Each of the twelve sculptures is created from casts of Quinn and his muse, the dancer Jenny Bastet, in a series of embraces. Their interlinked arms appear to be fighting, loving, holding or supporting – or even all at once – reflecting Quinn’s recurring fascination with the physical ambiguities of human emotion.

    Marc Quinn marries together the architecture beauty of the Soane’s Museum with contemporary art in a very sympathetic way.  I personally loved how each piece seem to have been at the location for years.  As I was there, some people walked right by without even recognizing it was a different piece.  That to me is a great sign of fitting in.

     

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    March 27th, 2017mardixonCulture, International, Personal

    It’s something we’re all too used to – funding cuts & threats in the culture sector.  Whether it’s museums, libraries, art galleries or theatres (and everything in between), culture seems to have been the easy hit for most of the people with the purse strings.

    It’s been happening globally for more years than necessary and recently the new American administration has threaten NEA, PBS and other vital funding streams many of the museums and art galleries in the states rely on to survive. [NB See #ThankyouIMLS #StandUpForMuseums #SaveTheNEA #SaveTheNEH and #ThankyouNEH]

    As many may or may not know @CultureThemes was created purely out of the funding cuts that happened in the UK.  While it was great for many museums (and social media managers) to discuss what this meant, it was vital that the conversations were open for all (eg young people and other ‘groups’ that are hard to reach, etc).  The first hashtag with CultureThemes was ‘WhyILoveMuseums’ and went world trending – why?  Because people do love museums and art galleries but we need to ASK THEM every once in awhile WHY.  This goes for staff also!

    Recently I decided to do the same thing in a subtle way.  (Any sadly the day I asked it my phone broke so apologies for the delay in getting this shared).

    For the Twitter & Instagram responses I was able to do a Storify which you can find at the bottom of this article or link is here.  For those that prefer infographics, there’s a free site for that …

    The over-arching ideas is for museums to share stories from past, present and the future.  Being there for the next generation to learn from is also highlighted.

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