@MarDixon Passionate about culture internationally. Run remixing events, workshops, create solutions, and an international speaker. Over sharer and Mom who loses arguments to a teen. Projects created: @CultureThemes @lovetheatreday @AskaCurator @MuseumSelfieDay @TeensInMuseums @52museums
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    September 8th, 2016mardixonCulture, International, Tech

    instagram-1Since launching @52Museums I’ve been amazed to see the growth of museums on Instagram (yes it was happening before but this is my point of view). As the project has been running, more and more museums have contacted me to join in on the list and to say they are starting an Instagram account just because of @52Museums which is brilliant!

    Every museum who host @52Museums is asked to fill out an exit form at the end of their week. I will share the complete findings after we have a year in but the feedback has been very positive. All said they would do it again and all said they felt it was worthwhile. With this account they get the open instructions:

    • If you can post a few for LA time, East coast and Europe time that makes a difference.
    • Post 7-10 times a day – it sounds like a lot but really works with our current audience.
    • Try  things you can’t do on your own account.
    • HAVE FUN!

    Another project I run is @AskACurator Day (September 14th 2016 – eek!). There are over 1200 museums on the list to take part (with more signing up each day). It got me thinking that I should combine the @52Museums list with the @AskACurator list to make a ‘Master List’. Sounds simple enough, right?

    How wrong I was. But it has led to some insight that I’d like to share:

    Please note,Museums on Instagram form with link to list is here (I need to get over AskaCurator day before I have time to combine everything).

     

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    August 15th, 2016mardixonCulture, International, Tech

    IMG_3696Something I’ve been thinking about lately is stories.  No not intellectual novels (although I do love a good book!) but stories on Snapchat and Instagram.  I’m the first to admit I’m not a strong Snapchat user but Instagram I get.

    However, since Instagram brought out Stories I’ve been trying to get my head around why… I mean yes I know it’s trying to compete with Snapchat but why do platforms feel the need to morph into it’s ‘competition’ instead of just letting it be? [Edit to add this article Snapchat is acquiring mobile search app Vurb for $110M+  Aug 15]

    I took to Twitter, Facebook and Instagram today to ask the simple question:

    What are your thoughts on @instagram Stories vs @Snapchat Stories? Do you use either? Trying to get more of an idea about them. Which do you prefer and why? #socialmedia

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    August 12th, 2016mardixonCulture, International, Tech

    Thank you to Adrienne Luce, Digital Engagement for the Getty Museum, for sharing this guest blog after posting about her experience on Facebook.  

    On Monday April 4, 2016 the Getty Center hosted its annual College Night event. Two Getty interns, Abby Keene and Ashley Medina, were on hand to help with the event. A few hours before the festivities began, Abby suggested that we try a Facebook Live broadcast and I thought, why not. So The Getty Museum’s first foray into the world of Facebook Live was completely spontaneous and done without any advance planning.

    Screen Shot 2016-08-12 at 16.09.26Our interns press the “Go Live” button and just like that we were broadcasting live from the Getty Center. The first Facebook Live video was a short 6-minute clip. After the broadcast was done, our Getty interns show me the stats. We had reached more than 30,000 Facebook feeds and the broadcast generated 258 reactions, comments and shares . Amazed by these impressive figures we decided to do more. Next up, our interns did a Facebook Live broadcast, about 7 minutes in length of one of our Museum educators talking about Van Gogh’s “Irises”. After the broadcast was finished, we saw that our reach had doubled. This time the broadcast reached 58,000+ Facebook feeds and had 1,429 reactions, comments and shares. We did a few more broadcasts from Getty College Night with each one, the numbers amazed us and we quickly realized the potential of this powerful platform. Read the rest of this entry »

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    August 5th, 2016mardixonCulture, Tech

    IMG_3299This week, Charlotte and I managed to do The Lost Palace experience. I’ve known about The Lost Palace since Timothy Powell told me about the idea back in late 2014/2015.

    The concept: Bring Europe’s largest palace ‘back to life’ 300 years after it burnt to the ground. Hear, touch and feel the past using new immersive technology.

    The technology is what I was most interested in. The Lost Palace started with an open call for proposals from makers, creators, dreamers, technologist and more. There were 5 £10,000 proposals available. Their remit was relatively lose: Read the rest of this entry »

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    July 13th, 2016mardixonCulture, Tech

    Hi, my name’s Chris and I am a Pokémon addict.

    pokemon-team-mystic-01-2016If you’ve been out in any major city over the past week or so you will no doubt have noticed gangs of 20-30 year olds huddled round monuments, churches and landmarks, madly swiping at smartphones. No, gang culture isn’t on the rise (not to this extent anyway). It’s the return of a 20-year-old craze, which didn’t really go away properly. Pokémon is back and it’s taking over lives in the form of a new smarphone app from Nintendo and Niantic Labs.

    Pokémon Go is a “real world adventure” which uses GPS and augmented reality to allow users to track down, catch and train their favourite little monsters in a bid to become the best trainer in the land. Although only available in a handful of countries at the moment, fans of the franchise have been using all means possible to obtain a copy of the game.

    I am one of those fans.

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    July 11th, 2016mardixonCulture, International, Tech

    Well this was a weekend and ½ – I thought most of the social media world would be consumed with sports – either Euro2016, Wimbledon or Grand Prix – but then I started seeing lots of PokemonGo sharing.

    Wait, what?

    Pokemon for those that don’t remember are characters from the 1985 tv show. As a Muppet Fan, I don’t judge those who are older and still in love with characters from their youth.

    This morning I asked:

    How long before museums feel they have to hop on the #PokemonGO bandwagon? 🙂

    UPDATE July 15:

    • Privacy issues have been resolved
    • It’s now available in the UK
    • It’s bringing new people to historic sites (I personally know this as heard young people -teens- walking around my historic town saying they never knew Bridgnorth had so much history!),
    • Museums are still trying to engage without being creepy
    • Everyone is trying to research why PokemonGo is so hot (my answer:  right timing, right place – AR tech is there -ok a little buggy- Pokemon is a great storyline and those who grew up with it are now at that ‘it’s cool again stage’ [as a Muppet fan I can totally relate!].
    • Some visitors are complaining but they are the ones that hate MuseumSelfie and other fun so no sympathy here 🙂
    • This is going to have other museums look to AR for solutions and I’m not convinced they should right now – at least not on their own (for their own app)
    • Martha Henson is doing a great round up of post – see here
    • You can now add a request stop (and presumably take a site off?) – see here
    • Now available in Italy, Spain and Portugal! 

    PokemonGo is the number one app and even though it’s not officially available (only in US, Australia & New Zealand) but other countries have managed work arounds (aren’t we’re a  clever society). [Edit to add: rumours are UK will be available this week.] [UPDATE IT’S AVAILABLE IN UK and boy do we know it!]

    My original question about museums using PokemanGO still goes unanswered. For me, I feel if your collection is relevant then yes! But please please please don’t force a fad into your museum if your visitors won’t appreciate it. There is a difference between jumping on a bandwagon and being ahead of a trend – know the difference.  But do know the faster the bubble grows the harder it will burst (aka security and stranger danger concerns coming up now.) 

    Should all museums do this? Of course not! This is almost tailored made for some museums though and by all means they should jump on the fun and go! Or be more like VAM and ask your visitors what they want:

    Pokémon just did museums a huge favor (maybe) from VAM

    Pokémon just did museums a huge favor (maybe) from VAM

    Is your collection right for this?  Would your visitors mind? Do you normally cater to families, young people?  The public can smell if you’re doing this for legit reasons or just to be in the media.  Please do encourage PokemonGo if you or your visitors finds one though!

    Credit: Brooklyn Museum Instagram

    Credit: Brooklyn Museum Instagram

    Just don’t be one of these museums if you’re going to do it:

    Not sure who to credit with this but thank you!

    Not sure who to credit with this but thank you!

    I’ll probably add more to this as this grow, but for now, I’ll leave you with this:

    When you’re thinking about adding PokemonGO to your museum or venue, remember you might find yourself explaining why the app is asking for a lot of permissions (camera, all contacts, etc). It’s all relevant to the game of course but people are more astute with permissions these days. (It’s more for demographics than stalking but still.) [Credit: Pokemon Go wants to catch (almost) all your permissions]

    Edit to add: I already mentioned the security which seems to be growing as a concern.  As the app is only available in NZ, Australia and US other countries are downloading the app … in creative ways.  Before as there have been reports of malware on several. 

    Additionally, be sure you’re aware of what you’re clicking when you give the app privacy permissions – it’s quite a lot! 

    And not that it’s totally relevant to museums and PokemonGo, but I just loved the title of this article:

    The numbers prove it: People would rather catch Pokémon than catch a date

    Screen Shot 2016-07-11 at 11.15.11

     

    Edit to add:

    Said I would update and remarkable how much can happen in one day!

    Additionally there has been a lot of discussion on museums finding PokemonGo in their venues – that is great!  My concern isn’t about museums having fun (and if you know anything about me you shouldn’t have asked that) but that some will look into how to force this hot news to fit a remit that just isn’t the museums personality.

    What are your thoughts? 

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    July 11th, 2016mardixonCulture, International, Personal, Tech

    I was interviewed for the Creative Review magazine July’s edition – go buy a copy 🙂

    How self-styled trouble maker Mar Dixon makes museums more people friendly

    Mar Dixon has been at the forefront of museums’ engagement with social media. She tells Mark Sinclair about how museums can use such platforms to broaden audiences, learn from their peers and excite people about culture

    Mar dixon portrait

    The idea of the museum as a dusty old repository of long-forgotten and obscure objects is an outdated concept that itself belongs in a glass case. Many institutions have brought both innovation and technology to the design of their collections, while in recent years opening them up to millions via the internet, further encouraging discovery and interaction through a variety of social media channels.

    Museums have embraced platforms like Twitter and Instagram as a way of sharing their content – enticing visitors to experience it first-hand of course – and the sector has become particularly adept at engaging with its audiences in this way, with initiatives such as @52Museums and #MuseumWeekreceiving a level of traction that many companies can only dream of.

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    May 24th, 2016mardixonCulture, International, Tech

    IMG_0448On May 19th I hosted the New Technology stream at Museums and Heritage Show. The stream was hosted by Collider Case (which is amazing btw!) and consisted of a variety of great speakers (of course!) from Belfast, England and Paris sharing their experience with new technology that the sector could/should know about :

    Museums and bus stops: breaking down barriers
    Something new and different is happening in Paris – people waiting at bus stops are getting free wifi to play games about the museums local to that stop. CuturO’Game is successfully hooking visitors in with collections-related games, opening up new worlds to new audiences. Find out how it’s working and how you can use this tech to support and promote your own museum. – Aube Lebel, CEO, Clicmuse, Engage with Culture

    IMG_047221st century interpretation in a 19th century museum
    The Fitzwilliam Museum in Cambridge offers one of the finest art and artefacts collections in the UK. As part of their bicentenary celebrations they commissioned a new digital guide, with Acoustiguide, to help visitors explore the museum. We will explore the challenges and successes of this exciting project. – Julie Dawson, Head of Conservation, The Fitzwilliam Museum and Caitlin Bain, Sales; Marketing Manager and Louisa Matthews, Managing Director, Acoustiguide

    IMG_0466Scaleable Tech
    Many of the challenges of adopting and piloting new technology apply to museums of all sizes. Finding the balance between new, interesting and innovative against solid, reliable and dependable technology can be difficult and potentially risky. How can we test and evaluate new products and services without compromising on the quality of experience we deliver to our visitors. – Will Robinson, Creative Technologist, British Museum and Catherine Jones, New Media Engineer, Science Museum Read the rest of this entry »

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    May 8th, 2016mardixonHealth, Personal, Tech

    Screen Shot 2016-05-08 at 09.19.40A very good friend wrote this piece and with permission I’m sharing here as find it’s importance critical.

    Dom Cushnan is part of the Open Community Lab/MuseomixUK community.  He gets how collaboration between sectors breathes creativity and real changes.  He gets that private sectors have a role in these changes also – sometimes through action and other times through lessons.

    Our community (OCL_Community) is currently planning a remix at an NHS hospital for this summer.  Let us know if you’re interested! 

    Read this and let me (and Dom!) know your thoughts:

    Uberisation of health services

     

    The abundance of ever-cheaper, more powerful technology allows small teams with the right approach to accomplish feats previously only achieved within the province of governments and major companies — and to do so faster and more effectively than their bigger competitors.” Nabyl Charania (@nabylc)

    There are times in every industry when processes become stagnant even oppressive and if this is not addressed then current attempts at change no longer have the desired effect.

    Uber is a prime example of disrupting an industry. By leveraging the abundance of available drivers and the power of algorithmic pricing software, the low-cost vehicle service is replacing traditional taxi fleets, with their endless costs and liabilities. And Uber CEO Travis Kalanick is doubling down on the “urban logistics fabric” that Uber is spinning across the globe, hinting at disrupting logistics across all industries, and launching food delivery pilot programs in Chicago and New York City

    But exponential companies aren’t simply more competitive. They’re also, in many cases, the only types of organisations set up for long-term survival.

    In today’s world, as products and services are becoming more and commoditised and software is eating the world, entire industries are being disrupted by organisations that are growing at exponential rates. Software algorithms are controlling the on-demand needs of its users.

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    April 11th, 2016mardixonCulture, International, Tech

    Credit: ‎@creoconceptsgh

    This is a conversation that started when someone mentioned the routine questions received on social media when the answers are obviously on the website.  This took me by surprise as my first reaction is always to tweet/ask on social media as often I’m on my phone and don’t want to waste data clicking away on websites (especially bespoke ones where Contact Me isn’t where you find the address but a lovely form).

    What I did find funny was the fact that many of the social media people were annoyed by the same questions: directions, open times, cost but I wonder how many took the time to do something to streamline the information.  Maybe a pinned tweet for half term, link directing them to Most Asked Questions on their bio instead of a link to their next exhibition, etc.

    I started thinking more about it and took to twitter for my first ever poll and as you can see from the results, I’m in the minority!

    At least that is the impression the poll gives.  However, many (and I mean many) follow up conversations give light to the reason the poll might have been skewed.  Here’s a selection of responses:

    What is your opinion on this? 

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