My last post mentioned outreach in the community which led to discussions on Twitter from community groups themselves, and the cultural sector, including an insightful comment by Ian Jenkinson.

This also led to discussions on advocacy and the role advocates play in today’s word-of-mouth marketing.  This is not a new ethos, but with the use of social media advocates can provide a quicker more positive approach to bring in a wider range of diverse people

With this in mind, I thought it would be good to share a few suggestions on where to start:

Like all relationships, these things take time.  Some advocates already exist (Friends, Volunteers) while other relationships need to be built up.

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