A few weeks ago I was on Instagram and noticed how my friend Chris Webb’s project 52Quilters was still going strong and growing. The object is simple: once a week someone takes over the Instagram, Twitter and Blog account and shares their experience on being a quilter.
I went to sleep and woke up at 5am with one of those moments – this could work for museums. By 9am @52Museums was happening. Well I say happening, the accounts were created and a Google Form for sign up was made. There has been a few mistakes made along the way (like I should have created a form that only allowed one week to be chosen or any week as it turned into a logistic nightmare) but thankfully, museums are brilliant at adapting to changes (no seriously!!).
The final schedule still isn’t final as over 80 museums have signed up. Museums are collaborating with other museums either via similar collections, cities or a fun challenge.
This project is all about museum(s) sharing anything they want for the week on Instagram. Every museum that signed up is going to help engage with the account for the year – so local museums will get the same support as the nationals.
Feel free to get involved, either with questions, likes, favorites or discussions. Read the rest of this entry »Tags: #52Museums, campaign, Instagram, International, museums, project, social media
What. A. Week!
Thank you to everyone who took part either as a museum or individual (or mascot). Every single time another hashtag event comes around, the worry of exhaustion is always there … and every time you guys push the bar hirer. Thank you really isn’t enough.
When we were designing the week of hashtags a few months ago we can honestly say we were hoping to reach 1000 museums – never ever expecting the numbers achieved. To be honest, our main concern has never been about numbers but ensuring it was fun, maybe educational, a platform for museums to share their collections and FUN (and hopefully not something that would burn any community manager out…). The 1000 mark was to benefit the museums, not the campaign.
Weeks before #MuseumWeek officially went live, there was a real buzz happening on Twitter. It was so exciting to watch everyone sharing their plans for the week. There was a real collaborative feel – it was even crossing language barriers. Read the rest of this entry »Tags: #museumweek, #museumweek2015, campaign, hashtags, twitter
One week from today, Twitter will be exploding with cultural goodness when #MuseumWeek kicks off. With 1400+ museums in 55 countries signed up (and that number continues to grow) there is truly something for everyone.
During the webinar last week, there were a few more questions asked and I thought I’d share them here: Read the rest of this entry »Tags: #museumweek, #museumweek2015, 26 museums, campaign, hashtags, twitter
Mark your calendars as the week of March 23rd is the return of the very popular #MuseumWeek! Last year, #MuseumWeek gave Twitter users special access to more than 630 European museums and galleries. For those that missed it, here is are two write ups from last year:
- #MuseumWeek – Why (and how) Everyone Should Get Involved
- Highlights of #MuseumWeek
- Twitter Post: #MuseumWeek: celebrating culture around Europe
I’m happy to announce that the dates (March 23-29) and themes for #MuseumWeek 2015 has just been announced on Twitter.
— Museum Week (@MuseumWeek) February 4, 2015
Tags: #museumweek, #museumweek2015, campaign, hashtags, International, Museum, museums, twitter
This year, we (a great team including my partner in crime Benjamin Benita) created a combination of hashtags that we hope will be diverse enough for everyone to get involved. This isn’t just about museums – visitors and the public have a role in this campaign also!