@MarDixon Passionate about culture internationally. Run remixing events, workshops, create solutions, and an international speaker. Over sharer and Mom who loses arguments to a teen. Projects created: @CultureThemes @lovetheatreday @AskaCurator @MuseumSelfieDay @TeensInMuseums @52museums
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    January 27th, 2019mardixonCulture, International

    Who knew how powerful a hashtag could be? Ok ok, I always said it was one incredible way to spread the word but I never expected it would be so powerful and change laws.

    There was a feeling that #MuseumSelfie #MuseumSelfieDay was going to be big a few weeks prior as although I never care about stats I did notice I was getting a lot of hits from countries that were new to CultureThemes. Then the Sunday prior it was being promoted on a Sunday Breakfast show in the UK.

    All the hashtags on CultureThemes are created for small and medium museums (as large and nationals have more options to get involved). Countries that are new to social media (which we assume everyone has been on it since the beginning and that just is not true) loved that there was an excuse to be involved without red hands – you know the ones that get smacked for doing something wrong. They could simply blame a trending hashtag – Simple!

    CultureThemes and MuseumSelfieDay are on twitter and Instagram but it’s always encouraged to run the hashtag on whichever platform is best for your community and followers. And I don’t mind if you change the hashtag to make sense for your own language.

    If you are here looking for stats or metrics, sorry, I can’t help. Truth is I don’t have money to afford to buy the third party software to allow that. But also is I really could care less about the numbers. Actions can’t be captured in numbers. Read the rest of this entry »

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    January 7th, 2019mardixonCulture, International

    Our third 52 Museums Instagram project has wrapped up for 2018 and overall it has been another huge success! At the end of each week all participants are asked to complete a survey, give us their thoughts on how it went, what went well and what could be done better in the future. We had 27 respondents to this – not as much as previous years.  Thank you to everyone who took the time to send in their feedback it really does help us to make it even better for everyone each year.

    Finally, a big thank you to all of you who took part and made 52 Museums 2018 such a success, and now with over 18.800 followers on the account here’s to an even bigger and better 2019!

    For the 2019 list and sign up information please see this link.

    In the beginning of the year we lost quite a few followers (over 3000) but climbed back up throughout the year to end with an additional 1,200.  We are seeing a lot of likes but not as many comments.  Looking over the account, it seems there wasn’t a lot of questions or post that encourage engagement/interaction with the public.  Post that were longer and had more substances (eg story behind the item in the collection) were popular.  But for 2018 – Stories were the favorite.

    Please note:  The selection of quotes are anonymized as much as possible.

    Read the rest of this entry »

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    January 5th, 2019mardixonCulture, International

    Thank you to everyone who took part, followed, liked, and got involved with @52Museums on Instagram and Twitter in 2018.  It grew bigger than anyone could have expected.  The report for 2018 can be found here.  The year is almost full but there is a waiting list.  The gaps are there as waiting for a few to respond.

    You can find more information about what it is and how it works here.

    The 2018 schedule (and yes this is draft as changes throughout the year happens):

    Please note: if you would like to be on the waiting list, please sign up here

    To see the Google doc of the schedule click here

    Read the rest of this entry »

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    December 20th, 2015mardixonCulture, International

    UPDATE: @52Museums is fully booked for 2016 but there is a waiting list and planning 2017 already.   Also, if you’re a museum on Instagram, please add yourself to the Museums on Instagram List.

    52Museums-8

    A few weeks ago I was on Instagram and noticed how my friend Chris Webb’s project 52Quilters was still going strong and growing. The object is simple: once a week someone takes over the Instagram, Twitter and Blog account and shares their experience on being a quilter.

    I went to sleep and woke up at 5am with one of those moments – this could work for museums. By 9am @52Museums was happening. Well I say happening, the accounts were created and a Google Form for sign up was made. There has been a few mistakes made along the way (like I should have created a form that only allowed one week to be chosen or any week as it turned into a logistic nightmare) but thankfully, museums are brilliant at adapting to changes (no seriously!!).

    The final schedule still isn’t final as over 80 museums have signed up. Museums are collaborating with other museums either via similar collections, cities or a fun challenge.

    This project is all about museum(s) sharing anything they want for the week on Instagram. Every museum that signed up is going to help engage with the account for the year – so local museums will get the same support as the nationals.

    Feel free to get involved, either with questions, likes, favorites or discussions. Read the rest of this entry »

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    April 2nd, 2015mardixonCulture, International

    mw2015By: Benjamin Benita & Mar Dixon

    What. A. Week!

    Thank you to everyone who took part either as a museum or individual (or mascot).  Every single time another hashtag event comes around, the worry of exhaustion is always there … and every time you guys push the bar hirer.  Thank you really isn’t enough.

    When we were designing the week of hashtags a few months ago we can honestly say we were hoping to reach 1000 museums – never ever expecting the numbers achieved.  To be honest, our main concern has never been about numbers but ensuring it was fun, maybe educational, a platform for museums to share their collections and FUN (and hopefully not something that would burn any community manager out…).  The 1000 mark was to benefit the museums, not the campaign.

    Weeks before #MuseumWeek officially went live, there was a real buzz happening on Twitter.  It was so exciting to watch everyone sharing their plans for the week. There was a real collaborative feel – it was even crossing language barriers. Read the rest of this entry »

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    March 15th, 2015mardixonCulture, International

    image1One week from today, Twitter will be exploding with cultural goodness when #MuseumWeek kicks off.  With 1400+ museums in 55 countries signed up (and that number continues to grow) there is truly something for everyone.

    Mini FAQ

    During the webinar last week, there were a few more questions asked and I thought I’d share them here: Read the rest of this entry »

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    February 4th, 2015mardixonCulture, International

    mw2015#MuseumWeek is Back!

    SIGN UP FORM IS HERE

    Mark your calendars as the week of March 23rd is the return of the very popular #MuseumWeek!  Last year, #MuseumWeek gave Twitter users special access to more than 630 European museums and galleries. For those that missed it, here is are two write ups from last year:

    I’m happy to announce that the dates (March 23-29) and themes for #MuseumWeek 2015 has just been announced on Twitter.


    This year, we (a great team including my partner in crime Benjamin Benita) created a combination of hashtags that we hope will be diverse enough for everyone to get involved. This isn’t just about museums – visitors and the public have a role in this campaign also!

    Read the rest of this entry »

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