@MarDixon Passionate about culture internationally. Run remixing events, workshops, create solutions, and an international speaker. Over sharer and Mom who loses arguments to a teen. Projects created: @CultureThemes @lovetheatreday @AskaCurator @MuseumSelfieDay @TeensInMuseums @52museums
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    May 5th, 2013mardixonCulture, International

    mw-logo-cropped_biggerThere have been a few fabulous and very detailed post on Museum on the Web which I’m not going to try and compete with.  Instead, after being home for a few weeks (and finally getting over jet lag) these are the items that still are prominent with me.

    Facebook killed 25% of the website

    While in the Tate web assessment session, we were asked to come up with a profile of an average visitor to a website.  Originally we had a personal website but soon realized the profile required a more established website and as Guggenheim was within our group, they were duly elected. Read the rest of this entry »

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    November 12th, 2012mardixonCulture, International

    One of the last sessions of the Museum Association Conference was Michael Spender from Poole Museum and I talking about the Social Museum.  While we were referring to museums themselves being social, it did obviously integrate social media into the talk.

    The concept is simple:  Have a social environment within your museum and it will shine through via the social media.  The social environment could be created with an open plan office, where  lines of communications are opened and barriers (walls) are removed.

    Our’s was a Soapbox session which was great as I took the opportunity to mention a few tips such as:

    • Do not let your social media sit within your PR department.  Allow everyone to tweet for you – if you don’t trust them to tweet for you, don’t let them in your museum.
    • Visitors recognize when there is discourse within a museum.  Why would visitors want to come to a museum with long faces, even though free, when they can go to the movies for a few hours and leave with a smile?
    • Museums who are knew or unsure can get involved with hashtags to get involved online.  Of course we mentioned CultureThemes (as Michael and I are both Founding members) but there are many to get involved with.
    • Making mistakes on social media is OK! Not only does it show your human, but it shows things aren’t scripted.  If the mistake is more than a typo – just apologize (and be genuine about it).

    The tweets (pdf) from our session are available to download here.

    I’ll be writing more about the conference in another post.


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    September 15th, 2012mardixonCulture, International

    CultureGeeek is the sister conference of MuseumNext hosted by the fabulous team at Sumo Design.  This one day conference had an incredibly impressive line up.

    First up was Keynote speaker Andy Levey from Cirque du Soleil.  His incredibly informative talk really emphasised the need for good personality, good relationship with the audience and good knowledge with what tools work best for your needs.

    Read the rest of this entry »

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    November 30th, 2011mardixonCulture

    I attended the UK Museums Computer Group Conference (twitter #UKMW11) last Friday at the impressive Imperial War Museum. It was my first time attending this annual conference and I wasn’t disappointed.

    Newly elected committee member Oonagh Murphy is the official blogger for this event 🙂

    Starting the conference was Kenote speaker Mark O’Neill, Head of Innovation and Delivery, Government Digital Service with a key question:  What’s the difference between Ikea and museums? Before you answer meatballs, Mark used clear examples on how a search engine for a museum’s website on the word Vase will bring up a multitude of links (items in their shops, vases in paintings, vases as an artefact, etc).  Users are then forced to scroll to narrow the result list down.  Whereas with Ikea, they use the Boolean approach – yes they might still have 6 vases named the same with differences being their height and price but you have the option to narrow your search down by color, height, size, price, etc.

    Read the rest of this entry »

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