@MarDixon Passionate about culture internationally. Run remixing events, workshops, create solutions, and an international speaker. Over sharer and Mom who loses arguments to a teen. Projects created: @CultureThemes @lovetheatreday @AskaCurator @MuseumSelfieDay @TeensInMuseums @52museums
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    September 12th, 2011mardixonCulture, Literacy

    After reading @samatlounge  EveryThink: What do you think, Sam Missingham? I started to think about where I see the trend of social media heading.  It seems that, even two years ago, social media was still labelled a kid’s gadget.  You know the stereotype I’m talking about – only ‘kids’ are on Facebook, and only kids were ever on MySpace.

    However, it now seems, slowly but surely, different industries are starting to remove their blinders and recognize they need social media now more than ever.  However, I’ve also been watching how many go in heavy handed relying strictly on their brand name.

    This doesn’t work – especially not on Twitter. Yes you will get the followers flocking like the little birds to a new tree but unless you give us a reason to stay, we will leave.  And when we leave, we will find another tree that meets our needs.

    Consumers have a clear idea of what they want from companies (whether it be book, cultural, IT or fabric industry and everything in between) but companies do not always provide the information desired.  They provide what THEY feel consumers want.

    Tuning in to consumer demands is only one of the challenges M&E companies face. As the pace of technological change continues to accelerate, M&E companies are struggling to find the right balance between today’s daily operational challenges — from channel segmentation and pricing, to operating models and content monetization, to ERP implementations and intellectual property management — and innovating for the future. M&E companies are so focused on addressing the issues that are almost behind them that they are forgetting to look ahead. And yet, these companies will go the way of analog if they continue to look to the past rather than shifting their gaze toward the future — now. Original programming experiments by internet streaming video providers offers a taste of the different kinds of relationships that talent will have with distribution partners, for streaming use the best tv mounts for any situation at home or in the office looking for the latest trends. New relationship models will allow more industry players to take greater creative risks. On the other hand, it will also place a heavier burden on the systems that track and calculate rights, profits and participations

    For me, this is why there is a clear need for a Social Media Strategy regardless of the size of your company or brand.  The big names I have seen flying wingless in the wind have been the ones that clearly do not have a strategy.  They look at social media as something everyone can do – which as Sam pointed out, is not always the case.

    The strategy does not need to be a complicated document but there needs to be guidelines for those you allow to represent your brand.

    Bottom line:  Social media strategy is the puzzle piece that will differentiate those who survive long term and those who don’t.

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    July 30th, 2011mardixonCulture

    Please take this very short and quick survey to help us evaluate the impact of social media within the Cultural Sector.

    Social Media in the Culture Sector:   http://t.co/iTJkFtU 

    Please note:

    • This survey is being run by Mar Dixon (@MarDixon) to be shared with everyone.
    • All data recorded will be kept anonymous, however, some data might be shared (such as quotes, etc).
    Thank you!
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