As Charlotte finally had a summer where she didn’t have to study for anything, we decided a few days in Paris was long overdue. (a huge thanks to Aube and family for letting us stay in the gorgeous flat near Notre Dame!)

Day One:

Walking Paris. We had a little idea of what we wanted to do in Paris but seeing Eiffel Tower was of course on the list. As it was so sunny out, and the best way to see any city is to walk, we decided a stroll through Paris would be perfect. And it was even if it was a day with almost 16kms… Seeing all the cute side streets that we would have missed on the bus (or the newest fun mode of transport is the electric scooters) was a bonus.

Have to say there was a huge difference from the last time we went to see Eiffel Tower as not as many pushy sellers. They also changed the way you access it if you wanted to go up (we’ve been up a few times so just wanted to see it).

Day Two:

Another full on day with walking but Charlotte was saved as we had to get back to watch the World Cup. We started at Notre Dame which is free to enter and the queue moves rather quickly.

We then headed to Saint Chapelle, a Holy Chapel that was intended to house Christian relics including Christ’s crown of thorns. The stained glass have 1,113 scenes from the Old and New Testaments. Read the rest of this entry »

Lately I’ve been busy talking at conferences about social media and running workshops on the same. Why? Because I think many places have now started to realize giving marketing departments or people full time control over social media wasn’t, in many cases, the best move. But marketing isn’t all that cheap. case in point, if you were to take the example of Youtube, buying youtube subscribers is expensive but it works. That can hugely be attributed to Youtube’s gigantic reach. 

The most important aspect of social media – no matter what subject – is to be social. Constantly telling people of events and not responding to them, or, perish the thought, actually reaching out to people who are tagging you is all one way, and it gets old. Let’s be honest, there is a lot of content out there that people can be sharing, it’s a buyers’ market for the social media user and we should therefore treat those who do tag us with enough respect to acknowledge them or at least some of them (ok for those who get 1000s of tags it might be hard, but one or two responses a day isn’t difficult). It’s another aspect of customer service, we wouldn’t totally ignore someone who came up to the counter, or visitor information desk would we? Yet we think its ok for those who reach out to us on Social media to be ignored. For more on modern marketing you can can hire experts at search engine optimization Hartford CT. Read the rest of this entry »

Surprisingly I recent hear that the Museum of Cambridge (UK) was going from a supported museum to a volunteer led museum (and all staff were let go right before Christmas…).  Having seen this for years in the library sector, and reading yet another article on Museum of Cambridge I decided to ask the following question on Facebook and Twitter:

https://twitter.com/MarDixon/status/944200337921138688

This brought a few conversations around the use of volunteers (which also relates to libraries), the responsibility of the council/government all the way to the future of museums.

With Storify closing, I wanted to capture the conversations so here are the tweets:

NB:  There were only 7 votes on Facebook – all saying it was a bad idea.

Is only a good idea if volunteers aren’t taken for granted and taken advantage of. Sometimes the volunteer led model really works but it depends on the site and the plans!

— Rachel Cooper (@CrackleSays) December 22, 2017

Read the rest of this entry »

Thank you to Sue Hillman from It’s Your London for writing this Guest Blog for our DrinksThing evening!

DrinksThing outings are famous for being in top places combining fun networking with a great experience. I’ve been to Twitter HQ and the Summer Exhibition at the Royal Academy with them to give you an idea of what I mean. So when the chance to meet new folk and go to the opera came up, I jumped at the chance.

We met in a nearby pub for a chance to chat to fellow DrinksThing folk and find out what interesting people they are with great jobs in the arts, heritage and museum world. Then we swept across to the Royal Opera House, stopping briefly to enjoy its imposing facade.

Once in our seats in the Amphitheatre section, we settled in to enjoy a brilliant view of the stage, ceiling and orchestra for Lucia di Lammermoor.

Donizetti’s tragic opera was given extra punch by the innovative staging but I need to make a slight digression here for those who don’t know the story (spoiler alert) and here is how this production plays it. Loosely based on a novel by Sir Walter Scott, Lucia di Lammermoor is the story of a doomed love affair between Lucia and Edgardo who is the sworn enemy of her brother Enrico. The lovers meet in secret but are discovered by Enrico who is outraged. Edgardo has gone to war but not before the lovers have pledged to marry when he returns. We see Lucia experiencing morning sickness so it seems more than letters were exchanged. Enrico arranges a marriage for Lucia to Arturo and persuades her that Edgardo has been unfaithful . Enrico claims he will be ruined and killed if she does not marry and disregards her feelings completely. She marries Arturo just as Edgardo returns and, enraged, he demands his ring back. On her wedding night Lucia kills Arturo, has a miscarriage and descends to madness, imagining she is marrying Edgardo. Edgardo decides he will die in a duel with Enrico but then learns that Lucia is dying, realises what’s happened, and kills himself to join her in heaven. Phew!

The staging was brilliant in my view but has split opinions within the RoH going public. The opera is played out in a split screen format so we had 2 rooms, or a room and a graveyard, each taking up half of the stage with action happening simultaneously on both halves throughout This took some concentrating along with reading the very useful surtitles so no drifting off allowed For me this added a rich complexity to the storytelling and more visual entertainment but having looked at a thread about this, some found it distracting and unnecessary – go with it I say!

The star of the show was Lisette Oropesa playing Lucia, her singing was powerful and had amazing range, especially with those really high notes. This is considered one of opera’s most challenging roles for its technical demands and emotional intensity, particularly during the descent into madness She managed to sing at full emotional power even when laying on the bed and her acting was wonderful. She brought life to every scene she was in and even when she was in the side of the split screen where the singing was not happening, I still wanted to follow what she was doing.

So, thanks to DrinksThing for a memorable evening: drinks, great networking and world class opera in this iconic venue!

[Edit to Add:  Huge shout out to Royal Opera House for hosting us and making opera fun!]

Hindsight is beautiful as we all know as I really should have put something about reading in there but felt ‘Other’ would provide a catchall.

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As Hull is City of Culture for UK, Linda Spurdle, Mark Macleod and I decided a few days there was needed. We arrived on Monday and left Thursday and took in so much culture!

When we first arrived in the train station the first thing you notice is all the signage of how proud they are to be City of Culture. The next thing I noticed was all the volunteers – they were brightly colour uniforms and are so friendly!

After dropping our bags off, we went down to see Spurn Lightship and walked around the Old Town. There are so many places to eat, drink, explore. Read the rest of this entry »

Recently I was able to attend #SharingisCaring in Hamburg to run a workshop on using social media and being social about it.  I had a great time and challenge people to create social media content from random items I placed on their table.

The brilliant thing about the timing of the conference is it fell in line with their Long Night in Museums program. I’ve been to a few Late Museums nights (in Europe and Russia) and what I really love about them is they are open ALL.  NIGHT.  Not just until 10 or 11pm – but 3-4-5 am.  In Hamburg the added bonus was the ticket price of €15 includes public transport – how amazing and inclusive is that?  Read the rest of this entry »

Re-sharing from MuseumCamp.org: Welcome to Museumcamp – the home of the museums unconference.  With a passion for cake! If you’ve previously attended one of our Museumcamp unconferences you’ll be pleased to know we’re planning more. And if you haven’t – good timing, you will get the chance soon.

We haven’t had a Museumcamp unconference for a while, although it isn’t for the want of trying. Despite the huge success of the Museumcamps in Birmingham it has been difficult to obtain funding, and unfortunately due to the economic climate we can’t get the same level of sponsorship as in the past. However, funding issues aren’t what I’m blogging about today, rather it is about some thoughts on unconferences that came from a recent Unconference conference and my own experiences at unconferences.

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For #2017 I’m going to be more social. Every day I will try to chat to at least 3 people on my timeline.#BringSocialBacktoSocialMedia pic.twitter.com/WfzPVh2hiD

— Mar Dixon 🍰 (@MarDixon) January 1, 2017

For the past few months (cough 2016 cough) I’ve been observing the lack of conversations and rise of marketing on ALL social media (I know Twitter gets blame a lot for this but really Facebook and Instagram aren’t much better and Snapchat isn’t really known in the museum world yet and most young people prefer it that way).

Yes most cultural venues will get involved with hashtags and things like @52Museums but on a daily basis it seems social media has turned into one massive scheduled marketing job and quite frankly it’s doing the sector a dis-justice. If you don’t have the time to spend a few minutes a day being SOCIAL then why should we (the public) find the time to visit? As I said before, I feel the visitors are looking for an emotive experience now (as oppose to academia) and marketing is NOT emotive.

Yes we understand the burden. You have to tell people what is available so that they visit (and hopefully spend money) but there are ways of marketing in a social tone. The public can smell scheduled updates.

In fairness, I feel I’m also at fault in this. I’ve been so busy in 2016 that I seem to only post when sharing events for others or hashtags. So I’m putting my money where my mouth is an I’m going to try to chat to at least 3 people a day on social media and respond to as many as I can.

Sounds simple but like most comms people, traveling, life and hectic schedule sometimes gets in the way but really it shouldn’t be hard for me to reach out and engage.

Cultural Sector can easily pick three people to say:

• ‘Did you enjoy your visit?’
• ‘What was your favourite item/piece?’
• ‘Thanks for visiting!’

Even better they can share some of the experience of what is happening in the venue at the time – for example share a few overheard conversations from visitors or staff.

Stephen Fry once said Twitter is like falling leaves, you catch a few as the come down and admire the beauty of those on the ground. We need to do more of this.

So who is up for the challenge to #BringSocialBacktoSocialMedia?

#LoveTheatreDay is Back November 16th 2016!  
–>>>SIGN UP FORM IS HERE<<–

Please know although this is #LoveTheatreDay we’re asking Museums, art galleries, national trust and ALL cultural venues to get involved and share your theatre collection with us! For more information on how it worked last couple of years, see this article.

If you choose to share a live video broadcast on Periscope, please send an email to asultan@twitter.com to let the editorial team at Periscope know, as they will be looking for content to feature in the app. 

How #LoveTheatre Day Works

Throughout the day, we encourage everyone to tweet using #LoveTheatre and say why they love theatres.  This is open for the general public of course but I want people who have been (or are in) am dram productions to also tweet.  I also asked museums and galleries to share their collection that is theatre related and publishers to share books related to theatres. Read the rest of this entry »