Jiajia Fie – Associate Director Digital Marketing – Guggenheim
Sarah Ellis – Head of Digital Development – Sarah Ellis
Rob Gethen Smith – CIO – Southbank Centre
Conrad Bodman – Head of International Relationships – British Film Institute
Stella Eisdom – Digital Curator – British Library
Alice Rawsthorn – Design critic and author
Chris Michaels – Head of Digital and Publishing – British Museum
The conference started the evening before with DrinksThing at Southbank hosting a Behind the Scenes Tour. For those that managed to attend, I’m sure they’ll agree that Neil the tour guide was a gem in bringing the story of the building alive. And those on my tour all fell in love with Ivan (see periscope/YouTube for that story)Tags: Conference, culturegeek, digital, digital media, drinksthing, wearabletech
Graveyard of Directors: We are haemorrhaging museum and art directors left, right and center and NO ONE seems to be asking ‘Why?’. It’s not just one or two who have left – to be honest, I’ve lost track of the number which is a red flag in itself. However, it’s also the demographic of these directors who are leaving. This is an international issue.
For me, it’s almost like rats jump ship. It’s a clear sign of something major is about to happen but they never say what.
And it’s not just that they are leaving to retire, most are leaving for other sectors (academia or placement in other cultural venues but not necessarily a museum).
Graveyard of Social/Digital Media Platforms: The other event / trend I’ve noticed is the retirement of many social media/digital platforms in favor of others. I recently spoke at the Indianapolis Museum of Art Innovative Museum Leaders Speaker Series and mentioned that the sector has been burnt with putting all their eggs in one social/digital basket before (web site only, then shifted to one or two social media platform). Now we’ve learned to not look at what is best for us but what is best for the people who will be using it.
Each institution/venue/museum needs to ensure they evaluate their platforms and ensure that they are still right for what their visitors want. AND BE HONEST.
Graveyard of Mission Statements: Ok, that’s a bit strong but really – the sector really needs to re-evalute their mission statements as so many are outdated and are keeping them from progress. If they aren’t careful, they are going to outdate themselves so much they won’t be able to recover.
Our society needs to be entertained. We can look at amusement parks, Netflix, or even airports (as Shelly Bernstein suggests) but whatever is being looked at needs to be achievable and that requires an appropriate Mission statement that everyone in the museum/venue can work with.
What are your thoughts?Tags: digital media, directors, future musuems, mission statement, social media