@MarDixon Passionate about culture internationally. Run remixing events, workshops, create solutions, and an international speaker. Over sharer and Mom who loses arguments to a teen. Projects created: @CultureThemes @lovetheatreday @AskaCurator @MuseumSelfieDay @TeensInMuseums @52museums
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    November 19th, 2018mardixonCulture, International, theatre

    As many know, #LoveTheatreDay this year was run without a media partner. I knew the workload was going to be heavy but that people who love theatre would really be running the show…

    And I was right.

    Once again, the hashtag #LoveTheatreDay was world trending by 11 am and remained on the list for 5-6 hours. It stayed top trending in the UK pretty much all day.

    World Trending

    But trending does not matter to me. What does matter is people participating. And they did. From students to professionals, people were very open about sharing why they love theatre. Or Theater. (I noticed that both were being used as was #LoveTheatre #LoveTheatreDay2018 etc).

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    February 16th, 2017mardixonCulture, International

    February 15th – the day after Valentine’s Day.  The perfect day to ask the public,  museums and culture venues internationally to share items they would like to see go into #Museum101 (like George Orwell’s 1984 book and Room 101).

    The idea came when I mentioned to Linda Spurdle I was trying to think of a hashtag that would acknowledge the current issues *cough politics cough* but didn’t create a platform that could be turned into something personal. #Museum101 was a perfect solution.

    With every CultureThemes, I try to keep the ‘this is what it is/mean’ statement to a minimum to allow people to make it what they want.

    Who knew that for over 8+ hours #museum101 would be trending?

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    October 21st, 2016mardixonCulture, International

    ltd-2#LoveTheatreDay is Back November 16th 2016!  

    Please know although this is #LoveTheatreDay we’re asking Museums, art galleries, national trust and ALL cultural venues to get involved and share your theatre collection with us! For more information on how it worked last couple of years, see this article.

    If you choose to share a live video broadcast on Periscope, please send an email to asultan@twitter.com to let the editorial team at Periscope know, as they will be looking for content to feature in the app. 

    How #LoveTheatre Day Works

    Throughout the day, we encourage everyone to tweet using #LoveTheatre and say why they love theatres.  This is open for the general public of course but I want people who have been (or are in) am dram productions to also tweet.  I also asked museums and galleries to share their collection that is theatre related and publishers to share books related to theatres. Read the rest of this entry »

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    January 22nd, 2016mardixonCulture, International
    Koons #MuseumSelfie

    Koons #MuseumSelfie

    Well that was another fun one!  Every year I promise myself that I’ll keep track of everything but then the day starts and I barely remember to eat.  This is when I’m so thankful to everyone else who is organized and help track the day. Something I noticed this year, a lot more Directors and staff got involved – some with the public!

    Stats and Numbers:

    Ciaran Blumenfeld, Founder of Hashtracking was extremely generous and ran reports for both Twitter and Instagram this year.  She has asked her team to back track the Instagram data for the past 3 years (don’t think you can do this with Twitter).

    Lets start with Instagram. Although there was a @MuseumSelfieDay account on Instagram for 2015 there was a significant rise in that platform this year. Read the rest of this entry »

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    March 1st, 2015mardixonCulture, International
    Authors: #MuseumWeek Coordinator Benjamin Benita & Mar Dixon

    March 23-29 2015
    7 days of 7 daily Hashtags – But what do each of them mean?


    Monday – #secretsMW
    Tuesday – #souvenirsMW
    Wednesday – #architectureMW
    Thursday – #inspirationMW
    Friday – #FamilyMW
    Saturday – #FavMW
    Sunday – #PoseMW

    Sunday – #PoseMW

    ‘Picture yourself in the museum, pose and interact with its contents and exhibits! Are you a museum piece? A work of art?.’

    Posing as works of culture; recreating works. Could be in front of or from online picture/postcard.  Try to mimic Van Gogh or recreate a scene from an art work. This is not a simple selfie day – you should use the picture to re-create a scene. Encourage your friends and family to get involved.

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    January 21st, 2015mardixonCulture, International
    First and foremost, a massive thank you to everyone who took part in #MuseumSelfie.  ALL credit and an incredible heart-felt thank you to all the social media managers (or related title) that encouraged and inspired their visitors to take part.  Without you, the hashtag would not have been successful.

    #museumselfieI’d like to thank each and everyone person who had fun and got involved with #MuseumSelfie day 2015.  The number one question I get is why do I do it? The response: because majority of the public globally enjoy it.  Going from the stats ran by Sree Sreenivasan and Kulturkonsorten there was A LOT of people/museums taking part.

    The coverage and messages received have been overwhelming positive with a dash of negativity (see HyperAllergic who labels me ‘the official ringleader of this vast criminal enterprise’ that is #MuseumSelfie).  CNN coverage was lovely as they actually took the time to call and interview me.

    Although some say that social media is ‘old technology’ it still works to reach communities and visitors.  I find it interesting that although social media has been around for years, many forget that new people sign up every day and we need to ensure that we provide platforms for them to join in and experience the fun.  These hashtags gives museums excuses to sway a tad outside their policy of 2 tweets a day and majority have said the response is overwhelmingly positive as far as numbers going up.

    If someone said to me 2-3 years ago that the Director of Boston Museum of Fine Art would be taking a selfie of himself and sharing it on Twitter, I would have laughed. Did I hope things like this would happen?  Of course – did I think it would, of course not.  Goes to prove it never hurts to dream big.
    Screen Shot 2015-01-25 at 13.22.53

    I started my day posting this message:

    ‪#‎MuseumSelfie‬ Day
    a) yes it’s a thing.
    b) it helps get non-traditional visitors to museums
    c) It’s a bit of fun – who cares that it’s not a ‘true’ selfie. Are they smiling & enjoying it? Good.
    d) This will not solve any problems, stop analysing it.
    e) Just enjoy it or mute it but don’t complain, it’s one day.
    f) The tag is #MuseumSelfie but if you use ‪#‎MuseumSelfieDay‬ or make up your own, it’s all good. No one will scorn you.
    g) Just get involved.
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