Our third 52 Museums Instagram project has wrapped up for 2018 and overall it has been another huge success! At the end of each week all participants are asked to complete a survey, give us their thoughts on how it went, what went well and what could be done better in the future. We had 27 respondents to this – not as much as previous years.  Thank you to everyone who took the time to send in their feedback it really does help us to make it even better for everyone each year.

Finally, a big thank you to all of you who took part and made 52 Museums 2018 such a success, and now with over 18.800 followers on the account here’s to an even bigger and better 2019!

For the 2019 list and sign up information please see this link.

In the beginning of the year we lost quite a few followers (over 3000) but climbed back up throughout the year to end with an additional 1,200.  We are seeing a lot of likes but not as many comments.  Looking over the account, it seems there wasn’t a lot of questions or post that encourage engagement/interaction with the public.  Post that were longer and had more substances (eg story behind the item in the collection) were popular.  But for 2018 – Stories were the favorite.

Please note:  The selection of quotes are anonymized as much as possible.

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Thank you to everyone who took part, followed, liked, and got involved with @52Museums on Instagram and Twitter in 2018.  It grew bigger than anyone could have expected.  The report for 2018 can be found here.  The year is almost full but there is a waiting list.  The gaps are there as waiting for a few to respond.

You can find more information about what it is and how it works here.

The 2018 schedule (and yes this is draft as changes throughout the year happens):

Please note: if you would like to be on the waiting list, please sign up here

To see the Google doc of the schedule click here

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Thank you to everyone who took part, followed, liked, and got involved with @52Museums on Instagram and Twitter in 2017.  It grew bigger than anyone could have expected.  The report for 2017 can be found here.

You can find more information about what it is and how it works here.

The 2018 schedule (and yes this is draft as changes throughout the year happens):

Please note: if you would like to be on the waiting list, please sign up here.

80 Museums – 21 different countries – 52 weeks

Our second 52 Museums Instagram project has wrapped up for this 2017 and overall it has been another huge success! At the end of each week all participants are asked to complete a survey, give us their thoughts on how it went, what went well and what could be done better in the future. We had 36 respondents to this, which is amazing, thank you to everyone who took the time to send in their feedback it really does help us to make it even better for everyone each year.

Finally, a big thank you to all of you who took part and made 52 Museums 2017 such a success, and now with over 17,400 followers on the account here’s to an even bigger and better 2018!

For the 2017 list and sign up information please see this link.

Increase in 52 Museums Instagram followers: 3,700 (correct as of Dec 2017)

Average increase in followers on Museums personal accounts after their week: 68 (based on those that responded to feedback)

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Our first 52 Museums Instagram project has wrapped up for this year and overall it has been a huge success, far better than even expected. At the end of each we ask all participants to complete the paid surveys, give us their thoughts on how it went; what went well and what could be done better in the future. We had 44 respondents to this, which is amazing, thank you to everyone who took the time to send in their feedback it really does help us to make it even better for everyone each year.

Finally, a big thank you to everyone who took part and made 52 Museums 2016 such a success, and now with over 13,700 followers on the account here’s to an even bigger and better 2017!

[For the 2016 list and sign up information please see this link.]

Please Note:  I took out the names for the quotes to ensure anonymity.

52 Museums – Participant Feedback

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Since launching @52Museums I’ve been amazed to see the growth of museums on Instagram (yes it was happening before but this is my point of view). As the project has been running, more and more museums have contacted me to join in on the list and to say they are starting an Instagram account just because of @52Museums which is brilliant!

Every museum who host @52Museums is asked to fill out an exit form at the end of their week. I will share the complete findings after we have a year in but the feedback has been very positive. All said they would do it again and all said they felt it was worthwhile. With this account they get the open instructions:

• If you can post a few for LA time, East coast and Europe time that makes a difference.
• Post 7-10 times a day – it sounds like a lot but really works with our current audience.
• Try  things you can’t do on your own account.
• HAVE FUN!

Another project I run is @AskACurator Day (September 14^th 2016 – eek!). There are over 1200 museums on the list to take part (with more signing up each day). It got me thinking that I should combine the @52Museums list with the @AskACurator list to make a ‘Master List’. Sounds simple enough, right?

How wrong I was. But it has led to some insight that I’d like to share:

Please note,Museums on Instagram form with link to list is here (I need to get over AskaCurator day before I have time to combine everything).

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Something I’ve been thinking about lately is stories.  No not intellectual novels (although I do love a good book!) but stories on Snapchat and Instagram.  I’m the first to admit I’m not a strong Snapchat user but Instagram I get.

However, since Instagram brought out Stories I’ve been trying to get my head around why… I mean yes I know it’s trying to compete with Snapchat but why do platforms feel the need to morph into it’s ‘competition’ instead of just letting it be? [Edit to add this article Snapchat is acquiring mobile search app Vurb for $110M+  Aug 15]

I took to Twitter, Facebook and Instagram today to ask the simple question:

What are your thoughts on @instagram Stories vs @Snapchat Stories? Do you use either? Trying to get more of an idea about them. Which do you prefer and why? #socialmedia

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UPDATE: @52Museums is fully booked for 2016 but there is a waiting list and planning 2017 already.   Also, if you’re a museum on Instagram, please add yourself to the Museums on Instagram List.

A few weeks ago I was on Instagram and noticed how my friend Chris Webb’s project 52Quilters was still going strong and growing. The object is simple: once a week someone takes over the Instagram, Twitter and Blog account and shares their experience on being a quilter.

I went to sleep and woke up at 5am with one of those moments – this could work for museums. By 9am @52Museums was happening. Well I say happening, the accounts were created and a Google Form for sign up was made. There has been a few mistakes made along the way (like I should have created a form that only allowed one week to be chosen or any week as it turned into a logistic nightmare) but thankfully, museums are brilliant at adapting to changes (no seriously!!).

The final schedule still isn’t final as over 80 museums have signed up. Museums are collaborating with other museums either via similar collections, cities or a fun challenge.

This project is all about museum(s) sharing anything they want for the week on Instagram. Every museum that signed up is going to help engage with the account for the year – so local museums will get the same support as the nationals.

Feel free to get involved, either with questions, likes, favorites or discussions. Read the rest of this entry »