@MarDixon Passionate about culture internationally. Run remixing events, workshops, create solutions, and an international speaker. Over sharer and Mom who loses arguments to a teen. Projects created: @CultureThemes @lovetheatreday @AskaCurator @MuseumSelfieDay @TeensInMuseums @52museums
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    November 12th, 2018mardixonCulture, International, Personal

    I really want to write up about the who conference but this is vital for everyone going to any conference – BE SOCIAL and take a risk to explore new areas! Thank you so much Ann Vanrolleghem for letting me explore @8500Kortrijk

    From Ann:
    I never felt the urge to write a blog post. No, that’s not 100% true. I already felt the urge before, but this time, I feel I really have to do it. I have to write this down. I have to share this. This is my story of how one tweet at a conference can make a difference.

    ***

    Last Friday I attended a conference about participation in Brussels organized by FARO, the Flemish interface centre for cultural heritage. In the afternoon I attended the workshop “yes, you can, participation through social media” by Mar Dixon, a well-known social media star within the cultural world. For us, museum people, she is divine. Trust me. It was an inspirational and hands-on session and I left Brussels to head back home to Kortrijk with great enthusiasm.

    The following morning, I checked Twitter. Part of my morning routine as a social media lover I suppose and there I saw a tweet of Mar Dixon. Saying she wanted to visit some museums and if anyone hanging around #faronet wanted to join her…

    Me, being more impulsive than I thought, replied, saying she should come over to Kortrijk to visit Texture, the museum of flax and river Lys where we have a great temporarily exhibition called BIOLACE. And also to sniff the ambiance of the last weekend of our city festival PLAY. I suggested to come play in confetti…

    And I don’t know if it was the confetti that pulled her over, or that is was something else… but she quickly replied… and in just mere minutes we talked about how she could come to Kortrijk by train and how to organize it all. It was just one tweet that started a rollercoaster of events.

    ***

    In the afternoon Mar arrived by train in Kortrijk. And you are not gonna believe this. But she stepped out of the doors of the train, exactly where I was waiting for her. It was surreal… and that was just the beginning of a great afternoon! Read the rest of this entry »

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    October 26th, 2018mardixonCulture, International, Personal

    Recently I was able to do another whirlwind international tour and something was highlighted once again – people love museums. And people who work in museums love museums.

    So why do you keep working against us?

    The issues are usually very similar:

    • Lack of money
    • Lack of resources
    • Lack of management support
    • Low Morale

    While these issues might possibly always be there, some things you can change to help elevate these issues.

    Lack of money: For argument’s sake, we’ll take money off the table because lets be honest, it’s a common denominator worldwide. If we can sort the other issues, the money issues might actually be less of an issue. Read the rest of this entry »

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    September 16th, 2018mardixonCulture, International, Personal

    During #AskACurator 2018 I tried to capture some of the different conversations.  This is more for me than for anyone to think this is an overall statement of the day (because I am not the one that can or will ever capture everything!)

    Highlights: 

    Museums talking to each – Australia and New Zealand really set the tone for 2018 as there weren’t a lot of questions at first so they took the bull by the horns and starting asking questions amongst themselves – then the public got involved and next thing you know it’s trending 2nd in all of Australia.

    First Tweet from @MOTAT_NZ 9:13pm 11-09-2018

     

    By the time I jumped back Russia and Europe were in full swing (not so much UK at that point) and the tone remain positive, light, inquisitive, fun, interesting and most importantly educational.

    Questions:

    I usually try to ask a few general questions to get things going.  This year they were mostly ignored which to me is AMAZING because that meant there were so many other questions being asked mine weren’t needed!

    https://twitter.com/MarDixon/status/1039646722090303488

    What do you Wear?

    Read the rest of this entry »

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    September 2nd, 2018mardixonCulture, International

    On August 22, @CultureThemes ran #MusMeme for the monthly hashtag.  As I often talk about, finding a hashtag once a month isn’t always easy and there is a balance of finding a hashtag that works with the public and culture venues alike.  For August, I usually try to find a hashtag that will be quirky-ish but light as September is always busy with #AskACurator Day (September 12th 2018)…. did I get that one wrong!

    All I put was:

    Our next CultureThemes is going to be #MusMeme – a day to share memes all about museums, galleries, art, collections, etc. on August 22!

    The general idea is to let the public and museums have a bit of creative license and fun with collections.

    Simple, right? If people got involved, great! If not, that was ok to!

    They got involved.  A LOT.  By 11am it was trending in the UK and pretty much stayed there all day almost into the evening. This screenshot is from 2.30pm

    Read the rest of this entry »

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    November 19th, 2017mardixonCulture, International, Personal
    At the end of October I ran a poll on twitter (but shared publicly on my Facebook page also asking a simple (so I thought) question:
    The options on the poll (which is limited to 4 on Twitter Polls):
    • Watch Netflix
    • Go to a museum/gallery
    • See a play/opera
    • Other (Please comment)
    Hindsight is beautiful as we all know as I really should have put something about reading in there but felt ‘Other’ would provide a catchall.
    Surprisingly on Twitter alone there were 501 votes.  Mainly felt originally that ‘my followers’ would skew the results to be (obviously) museums but I have to say a) my followers are diverse from museums/galleries, digital/tech, theatre/opera, publishing/book/libraries, and loads of just fun people that like to chat. Same goes for my Facebook (although add in family, friends and school mates who some I don’t even remember but our school was so small I am sure I know them).

    Read the rest of this entry »

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    May 8th, 2017mardixonCulture, International

    Recently I was able to attend #SharingisCaring in Hamburg to run a workshop on using social media and being social about it.  I had a great time and challenge people to create social media content from random items I placed on their table.

    The brilliant thing about the timing of the conference is it fell in line with their Long Night in Museums program. I’ve been to a few Late Museums nights (in Europe and Russia) and what I really love about them is they are open ALL.  NIGHT.  Not just until 10 or 11pm – but 3-4-5 am.  In Hamburg the added bonus was the ticket price of €15 includes public transport – how amazing and inclusive is that?  Read the rest of this entry »

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    April 13th, 2017mardixonCulture, International, Tech

    Lately I noticed something on social media that I didn’t really like seeing.  I had hoped I was wrong but decided to ask others their thoughts:

     

    I felt I should share a few of the responses here.  What is important to remember is I was not talking about all museums or in one area.  It seems to be an international issue and I’m pretty sure it’s not because the social media managers like this either!  Maybe management feels social media managers have everything scheduled so can do 25 other things that really aren’t under their remit.  Social media managers rock and we shouldn’t at all blame them – most I spoke to privately hate it as much as we do!

    However, brands (and museums are a brand) do sometimes forget that numbers aren’t the answer – loyalty also plays a role and can’t always be quantified. Does that mean it doesn’t matter?  Of course not!  And does it mean that museums, especially larger, more popular museums should respond to every one who tags them?  Of course not.  But it does mean they need to at least be shown to make an effort – even just once a day to engage with visitors and non-visitors.  It doesn’t hurt to ask someone who tags you how they are doing….

    I also asked on Facebook and LinkedIn and the responses were an eye opener. What are your thoughts? What can be done to make social media more social and get us back to having conversations instead on constant marketing and pr jammed down our throats?

    And for clarification, I need to add that this is the same on Twitter, Facebook and Instagram – so it’s not a platform issue.

    LinkedIn

    Mät King
    It’s a common problem with social media. People and companies tend to spend more time trying to engage with celebrities/bigger brands/more popular museums etc than actually engaging with those who follow or engage with them. This hierarchy is a very odd consequence of class structure/knowing your place and a general insecurity common to many who have been part of an organised education system. It’s very similar to how people will listen to those with no qualifications or , indeed, abilities in a subject because they are famous or are born with a title.

    Facebook

    Look forward to hearing your thoughts!  

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    March 27th, 2017mardixonCulture, International, Personal

    It’s something we’re all too used to – funding cuts & threats in the culture sector.  Whether it’s museums, libraries, art galleries or theatres (and everything in between), culture seems to have been the easy hit for most of the people with the purse strings.

    It’s been happening globally for more years than necessary and recently the new American administration has threaten NEA, PBS and other vital funding streams many of the museums and art galleries in the states rely on to survive. [NB See #ThankyouIMLS #StandUpForMuseums #SaveTheNEA #SaveTheNEH and #ThankyouNEH]

    As many may or may not know @CultureThemes was created purely out of the funding cuts that happened in the UK.  While it was great for many museums (and social media managers) to discuss what this meant, it was vital that the conversations were open for all (eg young people and other ‘groups’ that are hard to reach, etc).  The first hashtag with CultureThemes was ‘WhyILoveMuseums’ and went world trending – why?  Because people do love museums and art galleries but we need to ASK THEM every once in awhile WHY.  This goes for staff also!

    Recently I decided to do the same thing in a subtle way.  (Any sadly the day I asked it my phone broke so apologies for the delay in getting this shared).

    For the Twitter & Instagram responses I was able to do a Storify which you can find at the bottom of this article or link is here.  For those that prefer infographics, there’s a free site for that …

    The over-arching ideas is for museums to share stories from past, present and the future.  Being there for the next generation to learn from is also highlighted.

    Read the rest of this entry »

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    January 25th, 2017mardixonCulture, International, Tech

    This is a guest post from Fabio Viola.  

    Sometimes dreams come true. For a guy grew up in the ’80s with a game pad in his hands and history in his mind, the co-presence in the same space of astonishing Farnese’s collection statues and displays showing a videogame has been a “connecting the dots” moment.

    Yesterday the Archeological Museum of Naples showcased “Father and Son”, a coming soon videogame that set a first time, in Italy and worldwide, of a museum acting as a pure game publisher.  Since the’90s, cultural institutions has experienced videogames mainly as an educational platform with the aim to spread the message among a young audience (k6 target).  With Videogames entered in the adulthood and videogamers almost equally split among men and women  aged 35 years old, I strongly believe it is the right time to connect this young art form with the “established” cultural forms creating an intangible thread between on-site and online experience. A useful tool to bring the museum outside the museum and shift from the “traditional “storytelling to what I call storydoing.

    “This game helps us to achieve one of the museum’s new Strategic Plan objectives activating a new way to connect with the audiences. From anywhere around the world, you can interact with our Institute and the city of Naples. We want to be perceived in the world as an innovative hub, a place where the cultural vision is pursued without barriers”, says museum’s director Paolo Giulierini

    Father and Son is a 2D side scrolling narrative game that explores the feelings of love, dreams, fear and the passing of time through the story of an archaeologist and the son he never knew. Throughout the game, the main character crosses the lives of people from different historical eras: Ancient Rome, Egypt and Bourbon Naples. What begins as a personal experience, becomes a universal and timeless story where the present and the past are a set of meaningful choices. Players will assume the role of Michael: after receiving a letter from his archaeologist father he never knew, the protagonist goes to MANN to find out more. From here a journey through the ages begins, from ancient Rome to Egypt, passing through the Bourbon age and coming up to the Naples of today. The player will thus be able to explore the streets of Naples, along the halls of the museum and interact with the stories through the ages.

    Ludovico Solima, associate professor of Management of Cultural Organizations, Second University of Naples: 

    “With ‘Father and Son’ the museum aims to reach and engage new worldwide audiences in an unexplored way.  We’ll evaluate carefully the qualitative and quantitative results of this first time approach to the gaming”.

    In Father and Son, each player’s choice will affect the story and lead to different endings. Michael will interact with different characters and will have to make important decisions that can influence the entire narrative. The aim is to fill in gaps not only about his father’s life, but also the characters he meets along the way. And only at the end, will Michael be able to rediscover himself, thanks to meetings with characters from the past and present.

    All this would not be possibile without TuoMuseo, a no profit organization active in the intersection between cultural heritage and videogames/gamification made up of a team with years of experience in the industry: Fabio Viola (Electronic Arts Mobile, Vivendi Games Mobile,), Sean Wenham (Ubisoft, Sony), Alessandro Salvati, Arkadiusz Reikowski, Salvatore Savino, Vitalba Morelli, Massimiliano Elia, Fabio Sarracino.


    The free game will be downloadable on mobile devices, via App Store and Google Play, with furthers platform under evaluation during the 2017.

    Thanks again Mar Dixon for your hospitality and for your vision of a museum as a “wonderful playground”.

    Follow the game on the official website or feel free to reach us out on Facebook or Twitter or info[at]tuomuseo.it.

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    December 10th, 2016mardixonCulture, International

    First, a big thank you to everyone who took part, followed, liked, and got involved with @52Museums on Instagram and Twitter in 2016.  It grew bigger than anyone could have expected.  The evaluation will be shared (once there has been time to process it!)

    You can find more information about what it is and how it works here.

    The 2017 schedule (and yes this is draft as changes throughout the year does happen):

    Please note: if you would like to be on the waiting list, please sign up here.

     

    DateMuseum NameCountryInstagramMuseum NameCountryInstagram
    Jan 2-8Crow Collection of Asian ArtUSA@crowcollection
    Jan 9-15V&A Museum of ChildhoodUKmuseumchildhoodPretend City Children's MuseumUSA@pretendcity
    Jan 16-22Canada's Sports Hall of FameCanadaCansportshall
    Jan 23-29Royal Museums of Fine Arts of BelgiumBelgiumfineartsbelgiumVejen Art MuseumDenmarkVejenkunstmuseum
    Jan 30-Feb 5Des Moines Art CenterUSA@desmoinesartcenter
    Feb 6-12transmedialeGermany@transmediale
    Feb 13-19Westminster Abbey LondonUK@westminsterabbeylondon
    Feb 20-26MAK ViennaAustriamak_viennaClark Art InstituteUSAclarkart
    Feb 27-Mar 5Kalamazoo Valley MuseumUSAkalamazoomuseumMuseum of Latin American Art (MOLAA)USA@molaaart
    Mar 6-Mar 12Museum at FITUSAmuseumatfit
    Mar13-19Women in ArtsUSAwomeninthearts
    Mar 20-26National Museum of American Jewish HistoryUSA@AmericanJewishMuseumHolcaust Museum HoustonUSA@HMHou
    Mar 27-Apr 2Bendigo Art GalleryAustraliabendigoartgalleryMigration MuseumAustraliamigration_museum
    Apr 3-9Lee Kong Chian Natural History MuseumSingapore@lkcnhm
    Apr 10-16The National Maritime Museum (Het Scheepvaartmuseum)Netherlandshetscheepvaartmuseumsubmarine force libary & museumUSAnautilusships_store
    Apr 17-23Casa BatllóBarcelonacasabatlloMusei di Fermo (Art + archaeology)Italy@museifermo
    Apr 24-30The Postal MuseumUKthepostalmuseumColorado Springs Pioneers MuseumUSA@cspioneersmuseum
    May 1-7Newark MuseumUSAnewarkmuseumMcMaster Museum of ArtCanadamacmuseum
    May 8-14Skagens MuseumDenmarkskagensmuseumAnchers HusDenmarkanchershus
    May 15-21Science MuseumUKsciencemuseum
    May 22-28JFK Presidential Library & Museum (this is the week leading up to the JFK Centennial)USAJfklibraryGeorge Eastman MuseumUSAEastmanMuseum
    May 29-Jun4The Davis Museum at Wellesley CollegeUSA@thedavismuseumMildred Lane Kemper Art Museum @ WUStLUSAkemperartmuseum
    Jun 5-11National Gallery of CanadaCanada@ngc_mbac
    Jun 12-18Museum Tinguely BaselSwitzerlandmuseumtinguely
    Jun 19-25Museu de Arte Sacra de São PauloBrasil@museuartesacra
    Jun 26-Jul 2The Foundling MuseumUKfoundlingmuseum
    Jul 3-9James A. Michener Art MuseumUSA@MichenerArtGlanmore National Historic SiteUSA@GlanmoreNHS
    Jul 10-16The Heckscher Museum of ArtUSA@heckschermuseumDordtYart-contemporary artNetherlandsDordtYart
    Jul 17-23Pera MuseumTurkey@peramuzesiDenver Art MuseumUSA@denverartmuseum
    Jul 24-30Museum of Contemporary Art in Krakow MOCAKPoland@mocak_krakow
    Jul 31 - Aug 6The Rockwell Museum, A Smithsonian AffiliateUSARockwellMuseumBirmingham Museum & Art GalleryUKbirmingham_mag
    Aug 7-13Chilliwack Museum and ArchivesCanada@chwkmuseumThe Buffalo History MuseumUSA@buffalohistorymuseum
    Aug 14-20Thomas Jefferson's MonticelloUSA@TJMonticelloDumbarton HouseUSA@DumbartonHouse
    Aug 21-27Sharjah Museums DepartmentUnited Arab Emirates@sharjahmuseums
    Aug 28-Sep 3Atlanta History CenterUSA@AtlantaHistoryCenter
    Sep 4-10The Museum of The Jewish People at Beit Hatfutsot,Israelbeithatfutsot
    Sep 11-17The National GalleryUK@national_gallery
    Sep 18-24Pasadena Museum of California ArtUSApmcaonlineCraft & Folk Art MuseumUSA@cafam
    Sep 25-Oct 1Museu de Ciències Naturals de Barcelona (Catalonia) (contact with Cristina: comunicacioweb@bcn.cat)CatalonamuseucienciesChicago Academy of Sciences / Peggy Notebaert Nature MuseumUSA@naturemuseum
    Oct 2-8Cantor Arts CenterUSA@cantorarts
    Oct 9-15Museion Bozen/BolzanoItalymuseion_bzFreer|Sackler, Smithsonian's museum of Asian art (reopening on October 14)USAfreersackler
    Oct 16-22Houston Center for Contemporary CraftUSA@CraftHoustonUnited by Hand (https://www.crafthouston.org/exhibition/unitedbyhand/) and Future Tradition (https://www.crafthouston.org/exhibition/melissacody/)USA
    Oct 23-29National Museum of Civil War MedicineUSA@civilwarmedClara Barton Missing Soliders OfficeUSA
    Oct 30 -Nov 5Museo JumexMexicoMuseoJumexCONTEMPORARY ART
    Nov 6-12National Museum of the Marine CorpsUSAUSMCMuseumThe U.S. Dept of Defense Museums Nat. Museum of the U.S. Navy & Nat. Museum Health & Medicine would like to share the week with NMMC
    Nov 13-19Gatchina Palace and Estate Museum
    (or Getty Museum USA)
    Russiagatchinapalace_museum
    Nov 20-26Jewish Museum FrankfurtGermanyjuedischesmuseumffmPOLIN Museum of the History of Polish JewsPoland@polinmuseum
    Nov 27-Dec 3Craigleith Heritage DepotCanada@craigleithdepotOshawa MuseumCanada@oshawamuseum
    Dec 4-10The Corning Museum of GlassUSAcorningmuseumHerbert F. Johnson Museum of ArtUSA@hfjmuseum
    Dec 11-17Waterloo Region MuseumCanada@WRegionMuseumColchester MuseumsUK@colchestermuseums
    Dec 18-24Staatliches Museum Ägyptischer KunstGermanysmaek_muc
    Dec 25-31National Puppetry ArchiveUK

     

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