Thank you to Adrienne Luce, Digital Engagement for the Getty Museum, for sharing this guest blog after posting about her experience on Facebook.
On Monday April 4, 2016 the Getty Center hosted its annual College Night event. Two Getty interns, Abby Keene and Ashley Medina, were on hand to help with the event. A few hours before the festivities began, Abby suggested that we try a Facebook Live broadcast and I thought, why not. So The Getty Museum’s first foray into the world of Facebook Live was completely spontaneous and done without any advance planning.
Our interns press the “Go Live” button and just like that we were broadcasting live from the Getty Center. The first Facebook Live video was a short 6-minute clip. After the broadcast was done, our Getty interns show me the stats. We had reached more than 30,000 Facebook feeds and the broadcast generated 258 reactions, comments and shares . Amazed by these impressive figures we decided to do more. Next up, our interns did a Facebook Live broadcast, about 7 minutes in length of one of our Museum educators talking about Van Gogh’s “Irises”. After the broadcast was finished, we saw that our reach had doubled. This time the broadcast reached 58,000+ Facebook feeds and had 1,429 reactions, comments and shares. We did a few more broadcasts from Getty College Night with each one, the numbers amazed us and we quickly realized the potential of this powerful platform. Read the rest of this entry »Tags: facebook, facebook live, Getty Museum, live stream, museums, tech
I’ve been using Periscope before it came out (I was a beta tester back in March). I have to be honest, I was a bit confused with the concept. Having not used Meerkat or really care about filming before, I didn’t see the need for live streaming. Why would anyone use it that wasn’t at a conference?
Then I started to play with it. First around my town, then on my travels and you know what? It’s a game changer. Why? Because although I live-tweet, blog and over-share, this allowed a two-conversation to happen between the viewers and myself in real-time. I am able to Periscope and have a dialogue in a way that is quicker and more efficient than Twitter or blogging. The conversations from Periscope have lead to a few blogs.
I can’t remember my first live stream from a museum or art gallery but do know the first time I saw a great response was at the Indianapolis Museum of Art and (thanks to free wifi) was able to have a bit of fun with live streaming. I didn’t save the first one but did upload the live stream I did with a conservator fixing art in the middle of the gallery.
With each periscope I’m learning more. For example, on my first attempt I was really confused how I was suppose to type a response to the questions popping up on the screen. (Answer: You don’t type, you talk – they can hear everything you’re saying! NB This led to one of my tips: don’t swear).
Please note: Periscope is available for ios and Android now. Read the rest of this entry »Tags: International, live stream, Museum, periscope, sharing, tech, twitter