@MarDixon Passionate about culture internationally. Run remixing events, workshops, create solutions, and an international speaker. Over sharer and Mom who loses arguments to a teen. Projects created: @CultureThemes @lovetheatreday @AskaCurator @MuseumSelfieDay @TeensInMuseums @52museums
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    November 9th, 2018mardixonCulture, theatre

    Through the Eyes of a Volunteer, Blog Part 2

    Who are a theatre’s target audience and how to attract more younger people? These were some central topics that came up on the 7th of November, at #Unconference2018.

    Regarding these matters, from a personal view, I have always considered theatre plays to be directed at a more “upper-class” audience. This is because usually, the ticket price is expensive and not very affordable to students or young people with a part-time or occasional work or to those that do not have a job at all.

    Also, another problem related to the younger generation could be represented by the idea of having to dress up smart for the occasion. Often, the stereotype of going to the Opera with a smart dress might raise uncomfortable feelings and it is something that could get people less close to a theatre environment.

    All these concerns are viewed like real barriers from different types of attendees, especially the youngest one.

    Plus, there is also the fact that some theatres often are not offering innovative programmes, or mostly, interactive plays which might stimulate the audience to a more active participation.

    Interesting were also other important aspects, approached during the #unconference2018, which was the accessibility to theatres inside big cities like London, and the majority of shows in the metropolis compared to a lack of shows in the countryside.

    Some of the main issues discussed during the day were the evolution of certain barriers or etiquettes that the theatre has developed over the time. I think that theatre has to promote itself like a more open and social space, in which to have fun, meet new people and to get a close insight. Theatre is history, culture, community and place-making, which belongs to locals and to all the people who have passion for it.

    Speaking about having fun, another interesting concept talked about was if theatre could be seen as an escapist experience or simply act to make pure critical and political remarks. In my opinion, I prefer to think that going to the theatre could be both, but not at the same time. Experiencing a show is an escapist moment in which attendees might be engaged by the environment and transported into a different place, the attendance might implies judgement about the experience.

    Interestingly, and naturally, theatre might create educative moments, in which people could develop more knowledge about their culture and heritage. Especially, this aspect could represent a great opportunity to attract people who are not really informed about the theatre or see it as a place very far from their interests.

     

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    November 21st, 2017mardixonCulture, International, theatre

    First a massive thank you to Kazi Ruksana Begum from A season of Bangla Drama for hosting the first every #LoveTheatreDay Unconference!  What a day!

    Second, thank you to Zsofia Szendrei for this guest blog on the day:

    What a day of insights!

    From marketing managers, to university professors and “explainers”; from actors and directors to museum curators and museum leaders (and us, aspiring events managers); we were lucky to have a great meeting of diverse backgrounds attend #LoveTheatreDay’s #unconference at the Art Pavillion in association with  Banghra Drama.

    At the heart of it; however, we were all merely a group of theatre enthusiasts, theatre explorers and those who, just so, happened to find themselves seduced by this sector of dreamers at one point and haven’t glanced back since (Mar, I’m looking at you ;P). What brought us together was the openness to go down a path of unknown territory: asking questions that may have no answers (yet). Something perhaps as terrifying as it is thrilling.

    Read the rest of this entry »

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    November 8th, 2017mardixonCulture, International

    We are working with students from Goldsmith University on the #LoveTheatreDay Un-Conference.  To get your FREE ticket click here and remember this is for everyone that loves theatre – you don’t have to work in the sector!

    It is less than a week until the big day and you may be at home gathering all your supplies to come very well prepared for the day… but, hang on, what exactly are your supplies?

    So, how does one equip oneself for the day, you may ask.

    -Do you… bring your umbrella? To hide behind if you get stage fright and to prepare yourself for that big brainstorm.

    Read the rest of this entry »

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    October 18th, 2017mardixonCulture, International

    This year, I was offered space to run an unconference around #LoveTheatreDay.  It’s free and open to everyone – even those just interested in Theatre.

    Sign up here for #LoveTheatreDay Unconference

    For more information on #LoveTheatreDay click here. 

    As part of the unconference, I’m working with students from Goldsmith University.  The following is a guest blog about the unconference:

    Read the rest of this entry »

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    August 21st, 2017mardixonCulture, International

    This year, @LoveTheatreDay‘s media partner is the wonderful @TheStage

    We are also really excited as we’re on Instagram this year also!  Oh and if you haven’t heard, we’re also mirroring 52Museums and created 52Stages – it’s all going on with theatres this year (and every year to be fair).

    As The Stage managed to script this so well, I’m borrow their complete script – but for those here to sign up and know the drill, here’s the link

    #LoveTheatreDay is back for 2017. The social media phenomenon will return on Wednesday November 15, 2017. For the first time, the day will be run in association with The Stage to ensure the participation of as many individuals and cultural organisations as possible.

    The day will celebrate theatre around the world using #LoveTheatreDay on Twitter and other social media platforms. There will be three themes throughout the day:

    • #Backstage (10am to 12pm): go behind the scenes and see parts of the theatre you would never normally get to see.
    • #AskATheatre (3pm to 5pm): talk directly to the creative teams about their shows, and ask the questions you’ve always wanted to.
    • #Showtime (7pm to 10pm): show us what you’re seeing at the theatre, and find out what happens off stage during a show.

    Read the rest of this entry »

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    October 21st, 2016mardixonCulture, International

    ltd-2#LoveTheatreDay is Back November 16th 2016!  
    –>>>SIGN UP FORM IS HERE<<–

    Please know although this is #LoveTheatreDay we’re asking Museums, art galleries, national trust and ALL cultural venues to get involved and share your theatre collection with us! For more information on how it worked last couple of years, see this article.

    If you choose to share a live video broadcast on Periscope, please send an email to asultan@twitter.com to let the editorial team at Periscope know, as they will be looking for content to feature in the app. 

    How #LoveTheatre Day Works

    Throughout the day, we encourage everyone to tweet using #LoveTheatre and say why they love theatres.  This is open for the general public of course but I want people who have been (or are in) am dram productions to also tweet.  I also asked museums and galleries to share their collection that is theatre related and publishers to share books related to theatres. Read the rest of this entry »

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    November 19th, 2015mardixonCulture, International

    Love Theatre Day 2.0Just a quick update to thank everyone who took part in #LoveTheatreDay.  Here are some stats shared by TwitterUK (our – CultureThemes – partner along with Guardian Culture Professional Network).

    — 90K total Tweets mentioning #LoveTheatreDay related terms, in the 24 hour period. (Note this is more than double last year where there were 40K).

    Screen Shot 2015-11-18 at 11.58.34— Trended top in the UK all day, and was in the top 10 worldwide all day (as high as 2nd). Also trended in France, USA, Italy.

    — More than 500 theatres, venues, amateur groups, industry bodies etc from 10+ countries worldwide took part.

    — Highest share of conversation about the day was in:

    1) UK
    2) USA
    3) France
    4) Canada
    5) Phillipines

    While there were many ‘favorite’ moments – I was personally touched by @ComedieFR (Comédie Française) in France who tweeted to discuss the recent events and illustrate how important it is to keep enjoying theatre and why/how the show must go on. Thank you.

    There were also many touching moments when theatres were talking to each other – many from different countries.

    The use of periscope grew a lot this year also. I managed to catch a few and it made me feel like I was there (and not in a flat in Vienna).

    Below is are new items shared from TwitterUK: Reverb and Twitter Moments (not in UK yet but coming soon!)


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    October 19th, 2015mardixonCulture, International

    lovetheatreScreen Shot 2015-10-19 at 16.52.14This year #LoveTheatreDay is going to be bigger and better – how do I know? From the amazing response we had last year going World Trending.

    How #LoveTheatreDay Works

    Throughout the day, we encourage everyone to tweet using #LoveTheatreDay and say why they love theatres.  This is open for the general public of course but we want people who have been (or are in) am dram productions to also tweet and share.  I also asked museums and galleries to share their collection that is theatre related and publishers to share books related to theatres.

    During the day, we have 3 sub-hashtags (please note, it’s more important to have #LoveTheatreDay then the sub-hashtags):

    • #BackStage (10am-12pm) will offer audiences and other arts professionals a glimpse into how a production comes together in the weeks and months leading up to the big night.
    • #AskATheatre (3-5pm) will offer a unique opportunity for theatre aficionados and aspiring actors to hear first-hand from the individuals and groups that make the magic happen.
    • #Showtime (7-10pm) will give those who can’t make it to a theatre the chance to sit in the “virtual stalls” to experience the a performance, or several, via Twitter.

    The most important message for me is, like museums, theatres do SO much within their community that goes un-noticed.  With further cuts looming, lets highlight all the brilliant work that is done outside of the 2 hours show.  Theatres worldwide work with kids, teens, adults and older generation. The community outreach is amazing.

    rscdream2016We’d also like to spotlight the amateur dramatic groups that help facilitate the love and joy of theatre to so many people. For example, The Royal Shakespeare Company in Strafford-Upon-Avon is currently working on an exciting project with 14 amateur groups. Their website states:

    A Midsummer Night’s Dream: A Play for the Nation sees the Royal Shakespeare Company working with 13 partner theatres, 84 amateur performers and 580 schoolchildren, alongside 18 professional actors and the creative team for a major tour of A Midsummer’s Night’s Dream.

    How wonderful to see a connection from amateurs to professionals!

    We’d love to hear from everyone involved in theatre – whether it’s with the 3 hashtags or general #LoveTheatreDay tag. To sign up please see our form here on this Guardian Cultural Pro article. And don’t forget to follow #LoveTheatreday, @CultureThemes, @GdnCulturePros, and @TwitterUK!

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