Lately I noticed something on social media that I didn’t really like seeing. I had hoped I was wrong but decided to ask others their thoughts:
— Mar Dixon 🍰 (@MarDixon) April 10, 2017
I felt I should share a few of the responses here. What is important to remember is I was not talking about all museums or in one area. It seems to be an international issue and I’m pretty sure it’s not because the social media managers like this either! Maybe management feels social media managers have everything scheduled so can do 25 other things that really aren’t under their remit. Social media managers rock and we shouldn’t at all blame them – most I spoke to privately hate it as much as we do!
However, brands (and museums are a brand) do sometimes forget that numbers aren’t the answer – loyalty also plays a role and can’t always be quantified. Does that mean it doesn’t matter? Of course not! And does it mean that museums, especially larger, more popular museums should respond to every one who tags them? Of course not. But it does mean they need to at least be shown to make an effort – even just once a day to engage with visitors and non-visitors. It doesn’t hurt to ask someone who tags you how they are doing….
@MarDixon I think they forget the ‘conversation’ bit of being social – like in a playground it’s the ‘to ears, one mouth’ ratio.
— Emma (@LondonKiwiEmma) April 10, 2017
I also asked on Facebook and LinkedIn and the responses were an eye opener. What are your thoughts? What can be done to make social media more social and get us back to having conversations instead on constant marketing and pr jammed down our throats?
And for clarification, I need to add that this is the same on Twitter, Facebook and Instagram – so it’s not a platform issue.
It’s a common problem with social media. People and companies tend to spend more time trying to engage with celebrities/bigger brands/more popular museums etc than actually engaging with those who follow or engage with them. This hierarchy is a very odd consequence of class structure/knowing your place and a general insecurity common to many who have been part of an organised education system. It’s very similar to how people will listen to those with no qualifications or , indeed, abilities in a subject because they are famous or are born with a title.
Look forward to hearing your thoughts!
Our first 52 Museums Instagram project has wrapped up for this year and overall it has been a huge success, far better than even expected. At the end of each we ask all participants to complete a survey, give us their thoughts on how it went; what went well and what could be done better in the future. We had 44 respondents to this, which is amazing, thank you to everyone who took the time to send in their feedback it really does help us to make it even better for everyone each year.
Finally, a big thank you to everyone who took part and made 52 Museums 2016 such a success, and now with over 13,700 followers on the account here’s to an even bigger and better 2017!
[For the 2016 list and sign up information please see this link.]
Please Note: I took out the names for the quotes to ensure anonymity.
52 Museums – Participant FeedbackTags: #52Museums, #musesocial, feedback, Instagram, museums, project, social media, survey, Theatre, twitter
Yesterday, I was invited to do just that at the American History Museum Tweetup that took place as part of #musesocial discussion online (Twitter).
Ten of us were privileged to this experience this week and I can honestly say it was a day I will never forget.Tags: #musesocial, curator, curator talk, smithsonian, USA
April 12th, 2012Culture
- mw2012_April_15_1115.xlsx April 15 (11:15 GMT)
- musesocial.xlsx April 14 (13:00 GMT)
- mw2012_April_14_1300.xlsx April 14 (13:00 GMT)
- musesocial.xlsx April 13 (23:10 GMT)
- RT @SBanks20: Storify of second hour available here: #musesocial
- MW2012_April_13_1900.xlsx (19:00 GMT)
- MW2012_April_12_2100.xlsx (21:00 GMT)
Once again, the great team from the previous #MuseSocial was at it again on Thursday. I’ve archived all the tweets here but wanted to add a few thoughts as someone looking in from the outside.Tags: #musesocial, museums, Transparency
March 16th, 2012Culture
With years of collective experience in social media engagement, many museums are stopping to ask themselves: what have we really learned about the audiences we are connecting with? Have we formed more meaningful relationships with our community and in the process, are we better serving the missions of our institutions?
#Musesocial is a tag on Twitter which I was first introduced to by Erin Blasco, from the Smithsonian National Postal Museum. A few weeks ago, I noticed she was asking provocative and probing questions such as ‘after following a museum on social media, have you visited its website more or less?’ or ‘what do you wish museums were doing more of with social media?’ These questions were sparking conversations, some receiving unexpecting replies (for me, I’m not going to speak for Erin). But it was very interesting and eye opening.Tags: #musesocial, #mw2012, museums, social media