I was interviewed for the Creative Review magazine July’s edition – go buy a copy 🙂
Mar Dixon has been at the forefront of museums’ engagement with social media. She tells Mark Sinclair about how museums can use such platforms to broaden audiences, learn from their peers and excite people about culture
Tags: #52Museums, #MuseumSelfieDay, creative review, Interview, magazine, Museum
The idea of the museum as a dusty old repository of long-forgotten and obscure objects is an outdated concept that itself belongs in a glass case. Many institutions have brought both innovation and technology to the design of their collections, while in recent years opening them up to millions via the internet, further encouraging discovery and interaction through a variety of social media channels.
Museums have embraced platforms like Twitter and Instagram as a way of sharing their content – enticing visitors to experience it first-hand of course – and the sector has become particularly adept at engaging with its audiences in this way, with initiatives such as @52Museums and #MuseumWeekreceiving a level of traction that many companies can only dream of.
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[EDIT TO UPDATE FOR 2016]
This post has been re-purposed from another one created in 2014
#MuseumSelfie day is on January 20, 2015
Twitter: @MuseumsSelfie Day
See CultureThemes write up: It’s back! #MuseumSelfie Day on January 20th @MuseumSelfieDay official account
Objective: A day to share selfies either in museums or around museums. These can be on the day or ones from previous visits. This is a FUN DAY to encourage people to visit museums and participate a bit with art or collections.
On January 20, CultureThemes is running #Museumselfie. I’ve been asked what it is all about so thought I’d explain the background a bit (borrowed from previous post in 2014/15):
I’m a Cultural Snatcher – I can’t help it! I take after my mom who is never without a camera (remember Kodak Disc? I do.). When I visit and explore a museum, I love sharing what I’m seeing. While I’m not a huge fan of taking pictures of myself, I can see why people like a good old selfie.
CultureThemes is a monthly hashtag I help create on Twitter. The idea behind CultureThemes is to have a positive event once a month on Twitter to highlight the fun and ‘unstuffiness’ of museums/culture. Previous tags included: #WhyILoveMuseums, #MusSocks, #MusMovember, #AskACurator day and more. We’re also behind @52Museums which you should check out if you haven’t heard about it.
The idea is simple, people around the world have been asked to take selfies at museums for the past month and they will share on Twitter/Instagram using #MuseumSelfie on January 20th. The pictures could be current or from previous trips. Tag the museum if you remember!
Tags: #fun, #MuseumSelfieDay, CultureThemes, International, museums, MuseumSelfie
So if you’re visiting a museum this weekend, make sure you take a #MuseumSelfie and share with @CultureThemes this Wednesday!
Authors: #MuseumWeek Coordinator Benjamin Benita & Mar Dixon
March 23-29 2015
7 days of 7 daily Hashtags – But what do each of them mean?
Monday – #secretsMW
Tuesday – #souvenirsMW
Wednesday – #architectureMW
Thursday – #inspirationMW
Friday – #FamilyMW
Saturday – #FavMW
Sunday – #PoseMW
Sunday – #PoseMW
‘Picture yourself in the museum, pose and interact with its contents and exhibits! Are you a museum piece? A work of art?.’
Posing as works of culture; recreating works. Could be in front of or from online picture/postcard. Try to mimic Van Gogh or recreate a scene from an art work. This is not a simple selfie day – you should use the picture to re-create a scene. Encourage your friends and family to get involved.
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Tags: #MuseumSelfieDay, #museumweek2015, #PoseMW, hashtag
First and foremost, a massive thank you to everyone who took part in #MuseumSelfie. ALL credit and an incredible heart-felt thank you to all the social media managers (or related title) that encouraged and inspired their visitors to take part. Without you, the hashtag would not have been successful.
I’d like to thank each and everyone person who had fun and got involved with #MuseumSelfie day 2015. The number one question I get is why do I do it? The response: because majority of the public globally enjoy it. Going from the stats ran by Sree Sreenivasan and Kulturkonsorten there was A LOT of people/museums taking part.
The coverage and messages received have been overwhelming positive with a dash of negativity (see HyperAllergic who labels me ‘the official ringleader of this vast criminal enterprise’ that is #MuseumSelfie). CNN coverage was lovely as they actually took the time to call and interview me.
Although some say that social media is ‘old technology’ it still works to reach communities and visitors. I find it interesting that although social media has been around for years, many forget that new people sign up every day and we need to ensure that we provide platforms for them to join in and experience the fun. These hashtags gives museums excuses to sway a tad outside their policy of 2 tweets a day and majority have said the response is overwhelmingly positive as far as numbers going up.
If someone said to me 2-3 years ago that the Director of Boston Museum of Fine Art would be taking a selfie of himself and sharing it on Twitter, I would have laughed. Did I hope things like this would happen? Of course – did I think it would, of course not. Goes to prove it never hurts to dream big.
I started my day posting this message:
Tags: #MuseumSelfieDay, hashtag, museums, MuseumSelfie, stats, trending
a) yes it’s a thing.
b) it helps get non-traditional visitors to museums
c) It’s a bit of fun – who cares that it’s not a ‘true’ selfie. Are they smiling & enjoying it? Good.
d) This will not solve any problems, stop analysing it.
e) Just enjoy it or mute it but don’t complain, it’s one day.
f) The tag is #MuseumSelfie but if you use #MuseumSelfieDay or make up your own, it’s all good. No one will scorn you.
g) Just get involved. Read the rest of this entry »