I’ll be updating this as the conference continues.  It’s an Excel document, protected but should allow access to the links stated in the tweets.  I’ll pdf everything at the end of the conference.

Archives: 

• mw2012_April_15_1115.xlsx April 15 (11:15 GMT)
• musesocial.xlsx April 14 (13:00 GMT)
• mw2012_April_14_1300.xlsx April 14 (13:00 GMT)
• musesocial.xlsx April 13 (23:10 GMT)
• RT @SBanks20: Storify of second hour available here:  #musesocial
• MW2012_April_13_1900.xlsx (19:00 GMT)
• MW2012_April_12_2100.xlsx (21:00 GMT)

Museum Analystics

With years of collective experience in social media engagement, many museums are stopping to ask themselves: what have we really learned about the audiences we are connecting with? Have we formed more meaningful relationships with our community and in the process, are we better serving the missions of our institutions?

#Musesocial is a tag on Twitter which I was first introduced to by Erin Blasco, from the Smithsonian National Postal Museum. A few weeks ago, I noticed she was asking provocative and probing questions such as ‘after following a museum on social media, have you visited its website more or less?’ or ‘what do you wish museums were doing more of with social media?’ These questions were sparking conversations, some receiving unexpecting replies (for me, I’m not going to speak for Erin).  But it was very interesting and eye opening.

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