@MarDixon Passionate about culture internationally. Run remixing events, workshops, create solutions, and an international speaker. Over sharer and Mom who loses arguments to a teen. Projects created: @CultureThemes @lovetheatreday @AskaCurator @MuseumSelfieDay @TeensInMuseums @52museums
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    January 20th, 2013mardixonCulture, International

    snowGlobeI’m often asked why / how sectors (cultural and business) should use social media and this snowy weather has been a great example. Since the snow started in the UK this week, I’ve witness some prime customer service that  proved another value for social media (for those still unsure).  Tweets and Facebook updates went beyond the collection and that was absolutely brilliant.  It showed a pulse behind the walls – it showed the humanist side that is oh so important with *social* media.

    The following are just a few examples that I’ve seen.

    Delayed opening and Closure information.  Like many schools, museums were playing that ‘Do we stay open or do we close’ game that they recognized was inconvenient for those wanting to visit.  Being completely honest and transparent with the updates lessen the blow for those that were planning on visiting but couldn’t. Why?  Because as annoying as it was, the updates explained the reason behind the decision.

    Museum / Gallery had to close?  Not a problem as many shared activities on the website to keep kids / family occupied. Apps and games were big suggestions but seen a few recommendations of books and other websites.

    Transportation information (including bus routes) were being shared so even if the venue was staying open, you knew what public transportation was running (or not running as the case may be).

    Sharing of local information – not just museum related.  Lots of local independent businesses were trying to stay open and I caught a few tweets that mentioned the venue was closing but to get a nice slice of cake at the local bakery, etc.

    Sharing Snowman pictures – ok, so yes yes everyone was sharing snowman pictures.  But a few clever people did non-traditional snowmen that were brilliant.  It didn’t have anything to do with the museum or art gallery but it fell under the ‘creative’ heading and it was refreshing to see the venues taking part in the fun of the moment.

    Recommendations of checking on neighbours and homeless.  This wasn’t just museums doing this but it was nice to see museums and cultural venues reminding their followers.

    As it’s just the start of the ‘winter season’ I’m sure we’ll have many more snow/ice days to contend with.

    If you were one of the museums who tweeted one of the above – THANK YOU!  If you weren’t, maybe next time? 


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