As 2018 is almost over, there have been a few hot topics for museums this year I’d thought I highlight. Now some of these issues have been going on for years/decades but were brought to the limelight again thanks to social media and media being forced to acknowledge the issues. Hopefully, they can be resolved in 2019…

Museums Need to Change Their Hours

Once again, there were a few articles related to museums needing to stay open late. We know this. Museums that stay open ‘late’ (and I mean until 8pm on a Thursday) find an impact. Lets face it, when you work 9–5 the last thing you want to do is spend your weekend at a museum or art gallery. Museums run the risk of becoming just for school trips and corporate hire if they are not careful.

There are some simple solutions such as opening later on a Tuesday (say 11.30 instead of 10) and staying opening until 8pm on a Thursday to help shift the workload for staff.

It was also mentioned on Twitter that staff has to have their well being looked after and can’t change too much from 9–5 hours. I understand the sentiment there but honestly, every sector has had to change with society to fit in. Even the majority of banks have Saturday hours and one late night.

Yes there are a lot of late night events but they are usually once a month and run around bigger activities which are great! I absolutely love them. But sometimes, people just want to pop into a museum for a bit of culture on the way home after work. There has to be a better balance than what is available right now. And that is going to be probably more complicated for council-run museums however I truly feel a compromise is out there. Monday closure and late Thursday (as mentioned before) works for some but you need to look at your community/demographic and see if maybe early mornings might be better. Read the rest of this entry »

As many know, #LoveTheatreDay this year was run without a media partner. I knew the workload was going to be heavy but that people who love theatre would really be running the show…

And I was right.

Once again, the hashtag #LoveTheatreDay was world trending by 11 am and remained on the list for 5-6 hours. It stayed top trending in the UK pretty much all day.

World Trending

But trending does not matter to me. What does matter is people participating. And they did. From students to professionals, people were very open about sharing why they love theatre. Or Theater. (I noticed that both were being used as was #LoveTheatre #LoveTheatreDay2018 etc).

Read the rest of this entry »

During #AskACurator 2018 I tried to capture some of the different conversations.  This is more for me than for anyone to think this is an overall statement of the day (because I am not the one that can or will ever capture everything!)

Highlights: 

Museums talking to each – Australia and New Zealand really set the tone for 2018 as there weren’t a lot of questions at first so they took the bull by the horns and starting asking questions amongst themselves – then the public got involved and next thing you know it’s trending 2^nd in all of Australia.

First Tweet from @MOTAT_NZ 9:13pm 11-09-2018

It's #AskACurator Day! @chelseaheather1 @sjfox_nz @ShaeTrewin @christie_23 @whittaker_nina are here to answer all your questions! Go on…ask us anything pic.twitter.com/wIIQqcBPVj

— MOTAT (@MOTAT_NZ) September 11, 2018

By the time I jumped back Russia and Europe were in full swing (not so much UK at that point) and the tone remain positive, light, inquisitive, fun, interesting and most importantly educational.

Questions:

I usually try to ask a few general questions to get things going.  This year they were mostly ignored which to me is AMAZING because that meant there were so many other questions being asked mine weren’t needed!

https://twitter.com/MarDixon/status/1039646722090303488

What do you Wear?

#askacurator So what DO curators wear? Practical sensible clothes. Shoes that are able to be worn in the city and through paddocks. And no cloth gloves; nitrile works best in our sweaty climate. Here’s Dr Scott Hill dressed for work, conserving metalwork at Rouse Hill House. pic.twitter.com/y4dzNWHrKN

— Sydney Living Museums (@sydlivmus) September 11, 2018

Read the rest of this entry »

On August 22, @CultureThemes ran #MusMeme for the monthly hashtag.  As I often talk about, finding a hashtag once a month isn’t always easy and there is a balance of finding a hashtag that works with the public and culture venues alike.  For August, I usually try to find a hashtag that will be quirky-ish but light as September is always busy with #AskACurator Day (September 12th 2018)…. did I get that one wrong!

All I put was:

Our next CultureThemes is going to be #MusMeme – a day to share memes all about museums, galleries, art, collections, etc. on August 22!

The general idea is to let the public and museums have a bit of creative license and fun with collections.

Simple, right? If people got involved, great! If not, that was ok to!

They got involved.  A LOT.  By 11am it was trending in the UK and pretty much stayed there all day almost into the evening. This screenshot is from 2.30pm

Read the rest of this entry »

Lately I’ve been busy talking at conferences about social media and running workshops on the same. Why? Because I think many places have now started to realize giving marketing departments or people full time control over social media wasn’t, in many cases, the best move.

The most important aspect of social media – no matter what subject – is to be social. Constantly telling people of events and not responding to them, or, perish the thought, actually reaching out to people who are tagging you is all one way, and it gets old. Let’s be honest, there is a lot of content out there that people can be sharing, it’s a buyers’ market for the social media user and we should therefore treat those who do tag us with enough respect to acknowledge them or at least some of them (ok for those who get 1000s of tags it might be hard, but one or two responses a day isn’t difficult). It’s another aspect of customer service, we wouldn’t totally ignore someone who came up to the counter, or visitor information desk would we? Yet we think its ok for those who reach out to us on Social media to be ignored. Read the rest of this entry »

Recently, I seen a post about Murder at the Mütter® from Gillian Ladley Media & Marketing Manager @CollegeofPhys, home of @MutterMuseum pointing to an Instagram Story.  As someone who loves Mütter Museum I was really intrigued.  How could an Instagram Story be integrated in a fun, unique way, participatory way? I clicked on the link and was truly blown away so contacted Gillian and asked her for a bit more information to be able to share.

Guest Blog Gillian Ladley:

Murder at the Mütter® (it’s a registered trademark) is an event that we have hosted since 2011. Every year the “Murder team” create a new scenario, collaborating with scientists to include tasks that involve real crime scene and forensic analysis. Tickets to the event are very limited and sell out in minutes, so every year we have discussions about how to expand the reach and impact of the event and all the work that goes into it. We’ve talked about video, web content, digital exhibits etc… but like many nonprofits, struggle to get the time and resources to make something happen. Read the rest of this entry »

Thank you to everyone who took part, followed, liked, and got involved with @52Museums on Instagram and Twitter in 2017.  It grew bigger than anyone could have expected.  The report for 2017 can be found here.

You can find more information about what it is and how it works here.

The 2018 schedule (and yes this is draft as changes throughout the year happens):

Please note: if you would like to be on the waiting list, please sign up here.

80 Museums – 21 different countries – 52 weeks

Our second 52 Museums Instagram project has wrapped up for this 2017 and overall it has been another huge success! At the end of each week all participants are asked to complete a survey, give us their thoughts on how it went, what went well and what could be done better in the future. We had 36 respondents to this, which is amazing, thank you to everyone who took the time to send in their feedback it really does help us to make it even better for everyone each year.

Finally, a big thank you to all of you who took part and made 52 Museums 2017 such a success, and now with over 17,400 followers on the account here’s to an even bigger and better 2018!

For the 2017 list and sign up information please see this link.

Increase in 52 Museums Instagram followers: 3,700 (correct as of Dec 2017)

Average increase in followers on Museums personal accounts after their week: 68 (based on those that responded to feedback)

Read the rest of this entry »

Hindsight is beautiful as we all know as I really should have put something about reading in there but felt ‘Other’ would provide a catchall.

Read the rest of this entry »

Recently, I went to Edinburgh with a few friends (Mark and Linda) as our friend Silvia was in the city with her mom. Silvia lives in the states so we don’t get to see her often (I’m giving the reason why we gate-crashed her time with her mom…).

We had a few ideas of things we wanted to see and do while in Edinburgh but I decided to tweet to get a few more ideas:

Hey Edinburgh what should we do and see today?

— Mar Dixon (@MarDixon) July 11, 2017

What happened after was truly inspiring and spoke volumes for Edinburgh as a city but also the way more can be done on social media. Every business was recommending another business – some that were the same! It was about raising the city, not themselves and it was so beautiful to read. And yes, we did take a few suggestions on our limited time but we will definitely be going back to Edinburgh! Read the rest of this entry »