@MarDixon Passionate about culture internationally. Run remixing events, workshops, create solutions, and an international speaker. Over sharer and Mom who loses arguments to a teen. Projects created: @CultureThemes @lovetheatreday @AskaCurator @MuseumSelfieDay @TeensInMuseums @52museums
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    January 2nd, 2018mardixonCulture, International

    Thank you to everyone who took part, followed, liked, and got involved with @52Museums on Instagram and Twitter in 2017.  It grew bigger than anyone could have expected.  The report for 2017 can be found here.

    You can find more information about what it is and how it works here.

    The 2018 schedule (and yes this is draft as changes throughout the year happens):

    Please note: if you would like to be on the waiting list, please sign up here.

     

    Month Country Museum Name Instagram Type of Museum
    January
    1-7 United States Better World Museum @betterworldmuseum social action, edible garden, creative tech
    8-14 Canada Mackin House Museum @coquitlam_heritage Historis Edwardian House
    USA Georgia’s Old Governor’s Mansion @GA_OGM Historic House
    15-21 UK Horniman Museum and Gardens @hornimanmuseumgardens Natural World, Anthropology, Musical Instruments
    22-28 United States The Children’s Museum of Evansville @cmoekids Children’s Museum
    29-4 Austria Albertina Museum art museum
    February
    5-11 Spain Museu de la Música de Barcelona @museumusicabcn Music Museum
    United States New Orleans Jazz Museum @nolajazzmuseum History / Music Museum
    12-18 Canada McMaster Museum of Art @macmuseum Art
    19-25 Israel Yad Vashem @yadvashem The World Holocaust Remembrance Center
    26-4 England Royal College of Nursing Library and Archives @Rcnlibraries history of nursing library, heritage Centre and archive
    March
    5-11 Germany Kunstsammlung Nordrhein-Westfalen @k_sammlungnrw Modern and contemporary art
    12-18 Australia Gold Museum @thegoldmuseum/ Social history
    19-25 United Kingdom Victoria and Albert Museum @vamuseum Art and Design Museum
    26-1 United States The Heckscher Museum of Art @heckschermuseum Art Museum
    April
    2-8 Catalonia, Spain Museu Nacional d’Art de Catalunya @museunacional ART
    9-15 Sweden IKEA Museum @ikeamuseum Design/Entrepreneurship/History
    16-22 USA Sharon Templenhs @sharontemplenhs
    23-29 USA Chemical Heritage Foundation @chemheritage History of Science
    May
    1-6 Germany Städel Museum staedelmuseum art
    Germany Marta Herford @martaherford Contemporary art, design and architecture
    7-13 Belgium DIVA. Home of Diamonds @divaantwerp Diamond, jewelry & gold- and silversmithing museum
    14-20 UK Brooklands Museum brooklandsmuseum Motorsport and Aviation
    NZ MOTAT @motatnz Transport & Technology
    21-27 UK Bronte Parsonage Museum @bronteparsonagemuseum Literary house with contemporary art programme
    28-3 United States Philbrook Museum of Art @philbrookmuseum Art
    June
    4-10 United States Cincinnati Museum Center @cincymuseum History, Science, Children’s Museum
    11-17 United Kingdom Fulham Palace @fulhampalace Historic house and botanical garden
    18-24 Denmark Storm P. Museet @stormpmuseet Art Museum
    25-1 Sweden National Museums of World Culture, Sweden
    July
    2-8 United States National Museum of American Jewish History @AmericanJewishMuseum History
    Israel The Museum of the Jewish People at Beit Hatfutsot @beithatfutsot Ethnographic
    9-15 Germany Nazi Forced Labor Documentation Centre @doku.ns_zwangsarbeit historic place and history museum
    16-22 Poland Museum of Art in Łódź @muzeumsztuki Modern Art
    23-29 Canada Royal BC Museum @royalbcmuseum Natural and human history
    August
    30-5 Australia Museum of Australian Democracy @oldparliamenthouse Social and political history museum. Inspiring and informing Australians about their democracy.
    6-12 Russia Roerichs Museum roerichsmuseum art museum
    13-19 Catalonia, Spain National Museum of Science and Technology of Catalonia – Museu Nacional de la Ciència i de la Tècnica de Catalunya @mnactec Science and Technology
    20-26 USA The Fabric Workshop and Museum fabricworkshop Contemporary
    27-2 USA NC Museum of History @ncmuseumhistory History
    Canada Canadian Museum of History @CanMusHistory History
    September
    3-9 UAE Sharjah Museums @sharjahmuseums Sharjah Museums Authority is an independent government department that has 16 museums in total ranging from Art to Heritage to Science.
    10-16 USA Wilbur D. May Museum @renomaycenter Ethnographic/biographical
    17-23 Germany Historische Museen Hamburg histmuseenhh Historic Museums Hamburg
    24-30 Canada Secrets of Radar Museum secretsofradarmuseum History
    October
    1-7 Canada Name: Royal Alberta Museum @royal_alberta_museum Natural and Human History
    8-14 Scotland Dundee V&A @VADundee Design Museum
    15-21 India Govt. Museum and Art Gallery
    Partition Museum
    Maharaja Sawai Man Singh II Jaipur
    Sarmaya Digital Museum
    CSMVS
    JNAF
    National Gallery of Modern Art
    @museumchd
    @partitionmuseum
    Not on Instagram
    @sarmaya_india
    @csmvsmumbai
    @jnafmumbai
    @ngma.newdelhi
    Art Museum
    Museum about the Partition of India and Pakistan
    Palace-Museum
    Digital Museum
    history, art museum
    Contemporary art museum
    Modern Art Museum
    22-28 Australia Bendigo Art Gallery https://www.instagram.com/bendigoartgallery/ Art
    29-4 Spain Museu del Disseny de Barcelona museudeldisseny Design and Arts Decoratives Museum
    November
    5-11 England Strawberry Hill House & Garden @strawbhillhouse
    12-18 Switzerland Museum Tinguely Basel museumtinguely Art
    19-25 Austria MAK – Austrian Museum of Applied Arts / Contemporary Art @mak_vienna Applied Arts Museum
    26-2 USA The Tech Museum of Innovation @thetechmuseum Technology and Interactive Experiences
    December
    3-9 Scotland Stirling Castle @historicscotland Castle
    10-16 Germany Bergen-Belsen Memorial bergenbelsen.memorial Historical site, Holocaust memorial
    17-23 UK The National Gallery @national_gallery Art
    24-30 Germany Jewish Museum Frankfurt

     

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    December 31st, 2017mardixonCulture, International

    80 Museums – 21 different countries – 52 weeks

    Our second 52 Museums Instagram project has wrapped up for this 2017 and overall it has been another huge success! At the end of each week all participants are asked to complete a survey, give us their thoughts on how it went, what went well and what could be done better in the future. We had 36 respondents to this, which is amazing, thank you to everyone who took the time to send in their feedback it really does help us to make it even better for everyone each year.

    Finally, a big thank you to all of you who took part and made 52 Museums 2017 such a success, and now with over 17,400 followers on the account here’s to an even bigger and better 2018!

     

    For the 2017 list and sign up information please see this link.

    Increase in 52 Museums Instagram followers: 3,700 (correct as of Dec 2017)

    Average increase in followers on Museums personal accounts after their week: 68 (based on those that responded to feedback)

    Read the rest of this entry »

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    November 19th, 2017mardixonCulture, International, Personal
    At the end of October I ran a poll on twitter (but shared publicly on my Facebook page also asking a simple (so I thought) question:
    The options on the poll (which is limited to 4 on Twitter Polls):
    • Watch Netflix
    • Go to a museum/gallery
    • See a play/opera
    • Other (Please comment)
    Hindsight is beautiful as we all know as I really should have put something about reading in there but felt ‘Other’ would provide a catchall.
    Surprisingly on Twitter alone there were 501 votes.  Mainly felt originally that ‘my followers’ would skew the results to be (obviously) museums but I have to say a) my followers are diverse from museums/galleries, digital/tech, theatre/opera, publishing/book/libraries, and loads of just fun people that like to chat. Same goes for my Facebook (although add in family, friends and school mates who some I don’t even remember but our school was so small I am sure I know them).

    Read the rest of this entry »

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    July 28th, 2017mardixonCulture, International, Personal

    Recently, I went to Edinburgh with a few friends (Mark and Linda) as our friend Silvia was in the city with her mom. Silvia lives in the states so we don’t get to see her often (I’m giving the reason why we gate-crashed her time with her mom…).

    We had a few ideas of things we wanted to see and do while in Edinburgh but I decided to tweet to get a few more ideas:

    What happened after was truly inspiring and spoke volumes for Edinburgh as a city but also the way more can be done on social media. Every business was recommending another business – some that were the same! It was about raising the city, not themselves and it was so beautiful to read. And yes, we did take a few suggestions on our limited time but we will definitely be going back to Edinburgh! Read the rest of this entry »

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    April 13th, 2017mardixonCulture, International, Tech

    Lately I noticed something on social media that I didn’t really like seeing.  I had hoped I was wrong but decided to ask others their thoughts:

     

    I felt I should share a few of the responses here.  What is important to remember is I was not talking about all museums or in one area.  It seems to be an international issue and I’m pretty sure it’s not because the social media managers like this either!  Maybe management feels social media managers have everything scheduled so can do 25 other things that really aren’t under their remit.  Social media managers rock and we shouldn’t at all blame them – most I spoke to privately hate it as much as we do!

    However, brands (and museums are a brand) do sometimes forget that numbers aren’t the answer – loyalty also plays a role and can’t always be quantified. Does that mean it doesn’t matter?  Of course not!  And does it mean that museums, especially larger, more popular museums should respond to every one who tags them?  Of course not.  But it does mean they need to at least be shown to make an effort – even just once a day to engage with visitors and non-visitors.  It doesn’t hurt to ask someone who tags you how they are doing….

    I also asked on Facebook and LinkedIn and the responses were an eye opener. What are your thoughts? What can be done to make social media more social and get us back to having conversations instead on constant marketing and pr jammed down our throats?

    And for clarification, I need to add that this is the same on Twitter, Facebook and Instagram – so it’s not a platform issue.

    LinkedIn

    Mät King
    It’s a common problem with social media. People and companies tend to spend more time trying to engage with celebrities/bigger brands/more popular museums etc than actually engaging with those who follow or engage with them. This hierarchy is a very odd consequence of class structure/knowing your place and a general insecurity common to many who have been part of an organised education system. It’s very similar to how people will listen to those with no qualifications or , indeed, abilities in a subject because they are famous or are born with a title.

    Facebook

    Look forward to hearing your thoughts!  

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    March 27th, 2017mardixonCulture, International, Personal

    It’s something we’re all too used to – funding cuts & threats in the culture sector.  Whether it’s museums, libraries, art galleries or theatres (and everything in between), culture seems to have been the easy hit for most of the people with the purse strings.

    It’s been happening globally for more years than necessary and recently the new American administration has threaten NEA, PBS and other vital funding streams many of the museums and art galleries in the states rely on to survive. [NB See #ThankyouIMLS #StandUpForMuseums #SaveTheNEA #SaveTheNEH and #ThankyouNEH]

    As many may or may not know @CultureThemes was created purely out of the funding cuts that happened in the UK.  While it was great for many museums (and social media managers) to discuss what this meant, it was vital that the conversations were open for all (eg young people and other ‘groups’ that are hard to reach, etc).  The first hashtag with CultureThemes was ‘WhyILoveMuseums’ and went world trending – why?  Because people do love museums and art galleries but we need to ASK THEM every once in awhile WHY.  This goes for staff also!

    Recently I decided to do the same thing in a subtle way.  (Any sadly the day I asked it my phone broke so apologies for the delay in getting this shared).

    For the Twitter & Instagram responses I was able to do a Storify which you can find at the bottom of this article or link is here.  For those that prefer infographics, there’s a free site for that …

    The over-arching ideas is for museums to share stories from past, present and the future.  Being there for the next generation to learn from is also highlighted.

    Read the rest of this entry »

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    January 3rd, 2017mardixonCulture, International

    Our first 52 Museums Instagram project has wrapped up for this year and overall it has been a huge success, far better than even expected. At the end of each we ask all participants to complete a survey, give us their thoughts on how it went; what went well and what could be done better in the future. We had 44 respondents to this, which is amazing, thank you to everyone who took the time to send in their feedback it really does help us to make it even better for everyone each year.

    Finally, a big thank you to everyone who took part and made 52 Museums 2016 such a success, and now with over 13,700 followers on the account here’s to an even bigger and better 2017!

    [For the 2016 list and sign up information please see this link.]

    Please Note:  I took out the names for the quotes to ensure anonymity.

    52 Museums – Participant Feedback

    Read the rest of this entry »

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    January 1st, 2017mardixonCulture, International, Tech

    For the past few months (cough 2016 cough) I’ve been observing the lack of conversations and rise of marketing on ALL social media (I know Twitter gets blame a lot for this but really Facebook and Instagram aren’t much better and Snapchat isn’t really known in the museum world yet and most young people prefer it that way).

    Yes most cultural venues will get involved with hashtags and things like @52Museums but on a daily basis it seems social media has turned into one massive scheduled marketing job and quite frankly it’s doing the sector a dis-justice. If you don’t have the time to spend a few minutes a day being SOCIAL then why should we (the public) find the time to visit? As I said before, I feel the visitors are looking for an emotive experience now (as oppose to academia) and marketing is NOT emotive.

    Yes we understand the burden. You have to tell people what is available so that they visit (and hopefully spend money) but there are ways of marketing in a social tone. The public can smell scheduled updates.

    In fairness, I feel I’m also at fault in this. I’ve been so busy in 2016 that I seem to only post when sharing events for others or hashtags. So I’m putting my money where my mouth is an I’m going to try to chat to at least 3 people a day on social media and respond to as many as I can.

    Sounds simple but like most comms people, traveling, life and hectic schedule sometimes gets in the way but really it shouldn’t be hard for me to reach out and engage.

    Cultural Sector can easily pick three people to say:

    • ‘Did you enjoy your visit?’
    • ‘What was your favourite item/piece?’
    • ‘Thanks for visiting!’

    Even better they can share some of the experience of what is happening in the venue at the time – for example share a few overheard conversations from visitors or staff.

    Stephen Fry once said Twitter is like falling leaves, you catch a few as the come down and admire the beauty of those on the ground. We need to do more of this.

    So who is up for the challenge to #BringSocialBacktoSocialMedia?

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    September 8th, 2016mardixonCulture, International, Tech

    instagram-1Since launching @52Museums I’ve been amazed to see the growth of museums on Instagram (yes it was happening before but this is my point of view). As the project has been running, more and more museums have contacted me to join in on the list and to say they are starting an Instagram account just because of @52Museums which is brilliant!

    Every museum who host @52Museums is asked to fill out an exit form at the end of their week. I will share the complete findings after we have a year in but the feedback has been very positive. All said they would do it again and all said they felt it was worthwhile. With this account they get the open instructions:

    • If you can post a few for LA time, East coast and Europe time that makes a difference.
    • Post 7-10 times a day – it sounds like a lot but really works with our current audience.
    • Try  things you can’t do on your own account.
    • HAVE FUN!

    Another project I run is @AskACurator Day (September 14th 2016 – eek!). There are over 1200 museums on the list to take part (with more signing up each day). It got me thinking that I should combine the @52Museums list with the @AskACurator list to make a ‘Master List’. Sounds simple enough, right?

    How wrong I was. But it has led to some insight that I’d like to share:

    Please note,Museums on Instagram form with link to list is here (I need to get over AskaCurator day before I have time to combine everything).

     

    Read the rest of this entry »

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    August 15th, 2016mardixonCulture, International, Tech

    IMG_3696Something I’ve been thinking about lately is stories.  No not intellectual novels (although I do love a good book!) but stories on Snapchat and Instagram.  I’m the first to admit I’m not a strong Snapchat user but Instagram I get.

    However, since Instagram brought out Stories I’ve been trying to get my head around why… I mean yes I know it’s trying to compete with Snapchat but why do platforms feel the need to morph into it’s ‘competition’ instead of just letting it be? [Edit to add this article Snapchat is acquiring mobile search app Vurb for $110M+  Aug 15]

    I took to Twitter, Facebook and Instagram today to ask the simple question:

    What are your thoughts on @instagram Stories vs @Snapchat Stories? Do you use either? Trying to get more of an idea about them. Which do you prefer and why? #socialmedia

    Read the rest of this entry »

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