I was desperately trying to avoid the cliché of an end of the year post but more discussions and articles, such as this one from Wired has prompted me to ask on several social media channels (and as I write this, I’m watching yet another tv program on buying habits from 2015):
Tis the season – let’s talk #MuseumTrends.
- Better tech (see retail)
- Seamless engagement
- Academia to emotive storytelling
- More collaboration and sharing of collections (online/offline)
- [Edit to add] Citizen Museums – with so many closures, will the general public start taking ownership of collections?
Before I get into the responses it’s important for those that don’t know that I often speak about paying attention to trends in my talks at conferences. The museum sector might pay attention to tech but are ignoring rich resources like retail and publishing who also deal with ‘general’ public/audience. The reason I’m adding this is because while I’m doing this at the end of the year, it’s something we should pay attention to year round. ‘
What we’re *not* buying is just as important as what we are buying.’ – John Lewis Buyer.
The tv program I’m watching right now has mentioned the shift of traditional marketing and PR and how quickly it is changing. For example, one product that was featured on a top TV morning program received minimal sales increase but one tweet from a known celebrity meant sales went through the roof. This also shows the importance of social media as a trend we need to keep talking about and not assume everyone knows how to use it properly…
I’d also like to preference that I feel some took the question of ‘trends’ to mean ‘what I personally want’ but that’s ok! It’s something we can all explore.Tags: #museumtrends, 2015, 2016, museums, retail, trends
During the last few weeks, I’ve noticed peaks and troughs with the diverse industries I follow. I contemplated how I could capture this data and felt the best way was to track Twitter for 12 hours over one day.
I started tracking at 8:00 am on September 27th 2011. My account (@MarDixon) currently stands:
The key industries I follow could be broken into the following main sectors. Other sectors are mentioned through the report.
Literacy: This includes publishers, writers/authors, marketing, eBook
Museums: Including Art Galleries, Heritage Venues, people working within the industries.
American Museums: As above
Science: Groups or persons who promote the science industry
Personal tweets: Tweets, while not exclusive of the above personnel, were clearly on a non-professional basis.
Other: Tweets that didn’t fit into the main categories
There were some obvious times to tweet and not tweet and it seems different industries have slotted themselves into times that work best for them. I seen minimal clashes of tweets vying for audiences attention. This was interesting as it pinpoints times throughout the day where tweeting is more effective for certain industries.
This data is raw and obviously not scientific. The notes were taken as and when I saw trends shifting and are only estimates.
I also tried to take notes along the way to help gauge where trends where leading. Please see them here.