Well this was a weekend and ½ – I thought most of the social media world would be consumed with sports – either Euro2016, Wimbledon or Grand Prix – but then I started seeing lots of PokemonGo sharing.
Pokemon for those that don’t remember are characters from the 1985 tv show. As a Muppet Fan, I don’t judge those who are older and still in love with characters from their youth.
Pokemon GO would have been so much better if it was Muppets Go or Fraggles Go.
— Mar Dixon (@MarDixon) July 11, 2016
This morning I asked:
How long before museums feel they have to hop on the #PokemonGO bandwagon? 🙂
It turns out a few of them are already looking into it and some Pokemon’s can be caught outside museums. There is a great article in Fobes How ‘Pokémon GO’ Can Lure More Customers To Your Local Business everyone looking into this should read.
UPDATE July 15:
- Privacy issues have been resolved
- It’s now available in the UK
- It’s bringing new people to historic sites (I personally know this as heard young people -teens- walking around my historic town saying they never knew Bridgnorth had so much history!),
- Museums are still trying to engage without being creepy
- Everyone is trying to research why PokemonGo is so hot (my answer: right timing, right place – AR tech is there -ok a little buggy- Pokemon is a great storyline and those who grew up with it are now at that ‘it’s cool again stage’ [as a Muppet fan I can totally relate!].
- Some visitors are complaining but they are the ones that hate MuseumSelfie and other fun so no sympathy here 🙂
- This is going to have other museums look to AR for solutions and I’m not convinced they should right now – at least not on their own (for their own app)
- Martha Henson is doing a great round up of post – see here
- You can now add a request stop (and presumably take a site off?) – see here
- Now available in Italy, Spain and Portugal!
PokemonGo is the number one app and even though it’s not officially available (only in US, Australia & New Zealand) but other countries have managed work arounds (aren’t we’re a clever society). [Edit to add: rumours are UK will be available this week.] [UPDATE IT’S AVAILABLE IN UK and boy do we know it!]
My original question about museums using PokemanGO still goes unanswered. For me, I feel if your collection is relevant then yes! But please please please don’t force a fad into your museum if your visitors won’t appreciate it. There is a difference between jumping on a bandwagon and being ahead of a trend – know the difference. But do know the faster the bubble grows the harder it will burst (aka security and stranger danger concerns coming up now.)
Should all museums do this? Of course not! This is almost tailored made for some museums though and by all means they should jump on the fun and go! Or be more like VAM and ask your visitors what they want:
Is your collection right for this? Would your visitors mind? Do you normally cater to families, young people? The public can smell if you’re doing this for legit reasons or just to be in the media. Please do encourage PokemonGo if you or your visitors finds one though!
Just don’t be one of these museums if you’re going to do it:
I’ll probably add more to this as this grow, but for now, I’ll leave you with this:
When you’re thinking about adding PokemonGO to your museum or venue, remember you might find yourself explaining why the app is asking for a lot of permissions (camera, all contacts, etc). It’s all relevant to the game of course but people are more astute with permissions these days. (It’s more for demographics than stalking but still.) [Credit: Pokemon Go wants to catch (almost) all your permissions]
Edit to add: I already mentioned the security which seems to be growing as a concern. As the app is only available in NZ, Australia and US other countries are downloading the app … in creative ways. Before as there have been reports of malware on several.
Additionally, be sure you’re aware of what you’re clicking when you give the app privacy permissions – it’s quite a lot!
— dade (@0xdade) July 11, 2016
— Popular Science (@PopSci) July 12, 2016
And not that it’s totally relevant to museums and PokemonGo, but I just loved the title of this article:
Edit to add:
Said I would update and remarkable how much can happen in one day!
— Jim Richardson (@MuseumJim) July 11, 2016
Additionally there has been a lot of discussion on museums finding PokemonGo in their venues – that is great! My concern isn’t about museums having fun (and if you know anything about me you shouldn’t have asked that) but that some will look into how to force this hot news to fit a remit that just isn’t the museums personality.
What are your thoughts?Tags: museums, pokeman, pokemango, trends
I was desperately trying to avoid the cliché of an end of the year post but more discussions and articles, such as this one from Wired has prompted me to ask on several social media channels (and as I write this, I’m watching yet another tv program on buying habits from 2015):
Tis the season – let’s talk #MuseumTrends.
- Better tech (see retail)
- Seamless engagement
- Academia to emotive storytelling
- More collaboration and sharing of collections (online/offline)
- [Edit to add] Citizen Museums – with so many closures, will the general public start taking ownership of collections?
Before I get into the responses it’s important for those that don’t know that I often speak about paying attention to trends in my talks at conferences. The museum sector might pay attention to tech but are ignoring rich resources like retail and publishing who also deal with ‘general’ public/audience. The reason I’m adding this is because while I’m doing this at the end of the year, it’s something we should pay attention to year round. ‘
What we’re *not* buying is just as important as what we are buying.’ – John Lewis Buyer.
The tv program I’m watching right now has mentioned the shift of traditional marketing and PR and how quickly it is changing. For example, one product that was featured on a top TV morning program received minimal sales increase but one tweet from a known celebrity meant sales went through the roof. This also shows the importance of social media as a trend we need to keep talking about and not assume everyone knows how to use it properly…
I’d also like to preference that I feel some took the question of ‘trends’ to mean ‘what I personally want’ but that’s ok! It’s something we can all explore.Tags: #museumtrends, 2015, 2016, museums, retail, trends
During the last few weeks, I’ve noticed peaks and troughs with the diverse industries I follow. I contemplated how I could capture this data and felt the best way was to track Twitter for 12 hours over one day.
I started tracking at 8:00 am on September 27th 2011. My account (@MarDixon) currently stands:
The key industries I follow could be broken into the following main sectors. Other sectors are mentioned through the report.
Literacy: This includes publishers, writers/authors, marketing, eBook
Museums: Including Art Galleries, Heritage Venues, people working within the industries.
American Museums: As above
Science: Groups or persons who promote the science industry
Personal tweets: Tweets, while not exclusive of the above personnel, were clearly on a non-professional basis.
Other: Tweets that didn’t fit into the main categories
There were some obvious times to tweet and not tweet and it seems different industries have slotted themselves into times that work best for them. I seen minimal clashes of tweets vying for audiences attention. This was interesting as it pinpoints times throughout the day where tweeting is more effective for certain industries.
This data is raw and obviously not scientific. The notes were taken as and when I saw trends shifting and are only estimates.
I also tried to take notes along the way to help gauge where trends where leading. Please see them here.